In order for the event to be remembered, to be bright and spectacular, it is necessary to put a lot of effort and time, as well as a share of creativity in developing the idea and scenario. An event scenario is, one might say, the core of the entire event, without which the event will simply “fall apart”.

The scenario of the event is a whole story, with its own plot, climax and denouement. Thanks to a well-thought-out program, an event manager can take guests into a fictional, fantasy world. However An event manager and a talented event writer are not the same thing. But to become a real event guru, you need to combine both qualities.

So here are a few tips on how to write the perfect screenplay:

Analyze who your client is

An important component of the success of the event is an accurate understanding of the interests of customers, their desires and, at the same time, their capabilities. Do not forget to clarify all the details with the client, to find out his opinion on a number of issues. So you avoid misunderstandings, and the client will be satisfied. The environment, the lifestyle, the mood of the client can give you the right idea for the script. It is necessary that the event ultimately convey the character of the customer, and that the client feel like the host of the evening, and not a guest.

Focus on event trends

It is important not only to create creative ideas and new themes for events on your own, but also to focus on the rest of the event market. Analyzing past events in the world - organization, presentation, topics - on the one hand, you get a new look and ideas, and on the other hand, you correlate your work with the work of competitors, understanding your strengths and problematic points. In addition, the event area has its own fashion trends and directions that a professional organizer should consider when developing a scenario for a new event. « Last year, after the release of The Great Gatsby, all events were decorated in the style of early 20th century chic. This year the most popular, completely new concept, elven fairy tale",- the event designer comments on the latest trends.

Think in detail about the climax of the evening

Anticipation is one of the most intriguing human emotions. If you want your event to be talked about and wanted to attend while working on the script, determine what (or who) will be the highlight of the evening. Depending on the theme of the event, it can be a performance by a famous artist, a colorful show, a presentation of a new product (in the case of a business evening). Having determined the future intrigue of the evening, create the necessary excitement around it.

Don't be afraid to experiment

Event is always something new and unusual. It is rare for a client to hire an event manager to repeat or copy a past event. On the contrary, the client expects from the organizer some kind of miracle, never seen before. As advised: « Do not be afraid to recreate any fantasy. Push the limits of your imagination and add some interesting details."

Don't forget the cake

Or rather, about the end (denouement) of the evening. When writing a script, it is very important to work out not only the very idea, theme and intrigue of the event, but also think over the ending. After all, this will be the last impression of the guests and the client from the evening. If you are organizing a wedding or a birthday, then of course a cake is a wonderful, and even desirable, option for ending the event. However, if you are having a theme party or corporate event, you need an alternative to close the evening.

Work with professionals

Sometimes, having a great script, the event manager is faced with the problem of its implementation. In this case, it is important to have a professional team of contractors. This applies to all the details of the event - from light and music to a designer cake.

" Nothing is impossible. You should not be stopped by the fact that the contractor cannot do something. Just find another artist"- advises Andy Milnes, organizer and producer of 3D events.

And finally. Screenwriting, like any creative work, requires inspiration. And it is unlikely that it will visit you in the office at the computer. Allow yourself "forays" into society - watch new films and legendary films of past years, read books, visit museums, theaters, go to events. Inspiration can come when you least expect it.

Organizing an event is an exciting new experience, whether it's a party, a company event, a get-together for friends and family, a wedding or any formal event. Good organization is an important part of any event and you can be sure that your efforts will not go unnoticed. In this article, you will learn how to organize an event, how to resolve conflicts and find a way out of difficult situations, and how to avoid problems with good planning.

Steps

Main goals

Define your goals and objectives. Before you start planning, it is important to figure out how big the place will be, what the budget will be, what will happen, how many guests and what kind of people they will be, and decide which planning strategy is right for you. How would you like the event to be? What do you want to do?

When you decide what the event will be about (celebrating the event, raising money, education, sales, making suggestions), you will need to consider For what you are doing it. Understanding the reasons will help you focus and get down to business.
You will also need to think about what your goals will be. It is impossible to achieve the goal if you do not know what it is. A goal will keep you motivated until the very end.

Select date and time. This is one of key points planning. If you choose a date and time that will not suit anyone, all your efforts will be in vain. If you choose a day that will not come soon or, on the contrary, too soon, there is a risk that people will either forget about the event or already plan their time differently. It is extremely important to choose a date that will be convenient for the majority.
- It's best to let guests know about the event two weeks in advance. Most likely, they will not have other plans yet. Then you can be reminded about the event once or twice closer to the selected date. Choose a day before which you will have 2-3 weeks left, but only on the condition that you have time to do everything on time.
Choose a location. Now you know what you will do and when, so you need to decide which place is right for you and find out in several places whether the date you are interested in is available there. What kind of space do you need? How will the space be used? Will guests sit on chairs in a row, on benches, at tables, or on blankets on the grass? Do you need a place to dance, a stage or a podium? Make sure the seat you choose is the right size for you.
- Visit the site in advance and sketch out a floor plan. You can use this plan to set up tables, organize meals, design barrier-free access for the disabled and exit routes, and arrange equipment. Mark the location of the power supply (if required) as well as the locations of external equipment (refrigerators, ice machines, barbecues, stoves, etc.). Mark on the plan all the outlets and places where the cables will run (they can be hidden by carpet), and any items that require special attention from a safety point of view.
- Do you need special permission? Sometimes you need a special permit for the sale of alcohol, as well as for noisy events, organization of transport access, parking, installation of large structures (for example, pavilions).
Decide how many people you will invite. How many people is your budget for? Entrance to the event can only be by tickets or invitations, and this simplifies planning, but there are always late arrivals, as well as additional participants (for example, children, spouses, friends). Remember what more people the more staff you will need.
- Since the number of people can be a major issue, it is important to provide enough space for all guests.
- Decide what maximum amount people will be able to attend your event.
Set a budget. Team up with a couple of trusted people and decide how much money you need to run the event. Will you be hiring staff? Do you need to rent equipment and pay rent for the premises? How much money do you need for food and drinks? What about small print? Decide how much money you will have at your disposal and plan according to your budget. Do not spend personal money on something that you do not have to spend it on.
- You may be able to attract sponsors or voluntary donations, but this is not always the case. If additional funds are not expected, it is important not to put extra money into the budget. If the catering service costs a lot of money, invite everyone to bring their own food and drinks. You won't need staff, but you will need to find a table, benmari and refrigerators. In order not to spend money on a photographer, take pictures of each other yourself. Get creative!
Gather a team. Distribute tasks among team members. If you're hosting an informal event, team members can include friends, family, and others. The organization of the event implies the distribution of areas of responsibility between people. Make sure everyone knows what needs to be done.
- Distribute responsibilities simultaneously with hiring staff and preparing invitations. Assign responsibility as early as possible and offer them a choice of tasks if possible. You should also have a few people in reserve, because the possibility of overlaps is not excluded.
Consider the sequence of events. It is impossible to make plans without knowing the order of actions at the event. When will the speakers give speeches? Will there be games, presentations, entertainment at the event? How long will it take for guests to eat? Think of a detailed plan that takes into account all events.
- Leave a little time in reserve, as deviations from the schedule are possible. People may be late, speeches may be longer than planned, and the line for food may be long. Of course, it is worth considering a schedule, but it is important to understand that not everything always goes according to plan.
Start of preparation
1. Send out invitations. Without an invitation, no one will know about your event. Your invitation is the face of the event, so the design must be taken responsibly. The first impression of the event will be formed precisely thanks to the invitation. Try to do everything at a decent level.
  - Consider classic options: postcards, flyers and other small printing. Keep in mind that invitations can also be sent out digitally: via email, email newsletter, social media, or invitation design sites. In addition, you can simply mark the event on the calendar.
    - If you want as many people as possible to attend your event, send invitations through social media. If the event will be only for the elite, refuse social networks.
2. Register all people who have confirmed their participation. You will need to know exactly how many people will come. Most likely, the number of guests at the event will still be different from the number of people who confirmed participation, but you should at least have an idea of what to expect. There are dedicated sites that allow you to keep records, but you can use social networking tools (like Facebook) or record people in Excel.
  
  Consider all people. Will you need to find and hire photographers, builders, designers, decorators, speakers, sponsors, hosts, musicians, clergymen, dancers, other artists, or delegate their duties to someone else? Consider all these people when planning so that everyone has enough space and food, if this is provided for by the agreements.
  - Will there be food and drinks at the event? If there are, know who will be responsible for cooking, serving and cleaning. What food will be served? Will there be guests with allergies, vegetarians or vegans, diabetics, people with food restrictions for religious reasons, and so on? Will there be infants, children, elderly or disabled people who cannot eat solid food?
  - Think about whether there will be entertainment at the event and what you need to organize it. You may need to order musical equipment, pavilions or tents, decorations, lights, microphone, amplifiers, power supplies, projectors or slideshow screens, smoke machines, stage mirrors, streamers, company name posters, and so on.
    - If you're hiring an entertainment company, find out if they can provide their own equipment, and what kind of equipment the location will have. Agree on a schedule. This way you will know what help is needed from you.
  - Catering companies, florists, presenters and other professionals value their time, so you should negotiate with them as early as possible (the later you do this, the more expensive their services can be). If you do this in advance, you will have time to find a replacement if they refuse.
3. Find a leader. A facilitator is needed to ensure that the event goes according to schedule. The leader makes speeches, invites to the table, announces the beginning of dances or other entertainment and introduces guests of honor. Agree with the leader about the date and the plan. If the host is intelligent, he will greatly help you in holding the event.
  - You may have to be the leader. This will be more difficult as you will need to control the process until the very end. It is important to designate responsible persons in each of the helper groups so that you can delegate responsibilities to them.
4. Prepare the equipment. When hiring a team, make sure they bring everything they need with them. Perhaps people will bring all the equipment with them, but there is a chance that you will have to look for it separately. Equipment can be rented, bought or borrowed. Go through the entire list, from napkins to extension cords.
  - Decorations are an important part of any event. Tablecloths, flowers, gifts, candles, balloons, posters, streamers, photo zones, red carpets and everything else should be looked for in advance.
5. Think about how the space suits your needs. Inexperienced organizers often overlook the quantity and quality of things like latrines, parking, wheelchair ramps, wardrobes, storage areas, kitchens, trash cans, ice buckets, electrical outlets, and so on. Think over all the nuances in advance.
  - Also consider how people will get to the venue. Will foreign guests need accommodation and transportation? Will you need to book a transfer for them?
6. Know who you will be working with. If the idea of the event is not yours, it is important to know how you will act in any situation. In order for the client to trust you, you should find out:
  - Who are the main guests? Usually this is understandable - for example, the bride and groom. The client is not always the main guest. He may or may not be present at the event.
  - Who initiates the event. Usually these people sit at their table and help guests get to know each other and communicate. As a rule, these people know how to create the right atmosphere and give new topics of conversation, invite everyone to dance, and introduce guests to each other. You can usually rely on such people, as they will tell you all important information, can take the floor themselves or act as facilitators. As a rule, thanks to these people, events run smoothly.
  - Who will help to restore order in case of problems. Know who can help you solve problems if needed. Most often, this role is played by the heads of the family, guardians, managers or security guards.
  - Who makes decisions. In most situations, the decision will be made by you as a manager, but there may be situations where you will need to explain something to guests, and this will not be very convenient. Find out who you can talk to in case of an emergency. Most likely, you will need to communicate with the person who pays for the event or your services and whom you consider your client.
Preparation before the event
1. Check out the venue for the event. Before the event, visit the venue and think about how everything will be organized. You may need additional equipment - extension cords, lights, and so on. If you can't find them right away, it will be even harder for your guests to find them. Consider this.
  - If possible, decide where and what will stand. If there is no room for everything, something will have to be abandoned. Talk to the facility manager about whether they can help you and ask if there are any special circumstances or requirements you need to consider.
2. Prepare Gift Baskets for your team members. Everyone will have to work hard. To thank people for their work and express your appreciation, prepare gifts. The set can include water bottles, granola bars, chocolates, small souvenirs and whatever else you see fit. This will strengthen the team spirit.
  - Prepare badges or small souvenirs that will remain as a keepsake of the event. Make sure everyone can eat and drink on time. Try to see in your employees a resource that you can use in the future.
3. Contact all team members ahead of the event. It is important to make sure that everyone knows what needs to be done and is ready to work. Give everyone clear instructions on arrival times and give everyone your contact details. If no one has any questions, you can proceed.
  - Check if everyone is ready to go. Not everyone will be able to tell the truth, so try to draw your own conclusions. Do people appear confident and ready to work? If not, reassure them, re-state all their responsibilities and ask a couple of questions. If you doubt that someone will cope with their tasks, pair them with a more experienced employee.
4. Prepare a list of contacts and other papers if necessary. Your self-organization is also important. If you are prepared, you can save any situation, but if not, things will get out of control. Here are some ways to get ready:
  - Make a list of all the phone numbers and addresses you need. Did the pastry chef think you'd pick up the cake yourself? It doesn't matter - call Masha, who lives nearby, and ask her to pick up the cake on the way to the event.
  - Make a list of everything. Go through the lists and check what things, equipment and people are missing.
  - Prepare all invoices and contracts. The better you prepare, the less problems you will have later.
5. Try not to change anything at the last moment. Do you think that the client will try to make amendments until the very last moment? When organizing weddings, clients often ask to change something in the design at the last moment. Set a deadline for amendments. As a rule, the maximum period is a week before the event. Before this date, changes can still be made without significant damage to the budget or organization.
  - If the changes are minor and do not imply additional costs, do not refuse to make these amendments. Try to treat the client with understanding, as he is waiting for a very important event for him.
Activities during the event
1. Prepare everything. Arrive at the venue early. Make sure everyone arrives on time and call those who are late. Help people who need help and give directions where needed. Do not interfere if your presence is not needed somewhere. Make sure no one is injured.
  - You will be more relaxed if you make a to-do list and go through it. Give out a list to each team: those you have hired; those in charge of decorating and arranging furniture; those in charge of the equipment. Make sure everything is in place.
2. Delegate work. Don't be afraid to delegate responsibilities. It is impossible to do everything, so you need to distribute responsibilities. If someone is not doing their job well, give them another one. Your task is to correctly distribute the work. You don't command or violate personal boundaries - you've been hired to do just that.
  - Be polite, but speak firmly and confidently. For example, like this: "Maxim, I need your help with catering. Thank you." Your team must work together. To make it easier for everyone, take on the role of the leader that you are supposed to be.
3. Don't hesitate to adapt. Try to keep within the schedule and find a way out if you can’t meet the schedule, but most importantly - don't worry about it. If you start to get nervous, you will lose control of yourself, and nothing good will come of it. If a speech drags on for 10 minutes and the speaker ignores your signs, relax. You just serve drinks a little later and no one will notice. Nothing bad happened.
  - Any overlays are possible. It is impossible to foresee everything, and the sooner you learn to accept it, the better. A calm event manager can solve any problem, but a stressed one cannot. So don't be nervous and let things take their course. The event will end soon!
4. Keep everyone up to date. On the day of the event, check the number of guests and all other nuances. If you need to change something, inform the responsible people as soon as possible. You should be the first one to notice any problems.
  - Ask clients how they feel. They may be nervous, worried, bored, happy, or worried about something, and talking to you can help calm them down and motivate them to do something. Cheer on guests and members of your team, if necessary.
5. Mind your own business. Consider that each team member is able to cope with his task: if you entrusted them with something, then they will cope. Offer help if needed, but all members of your team should be experienced enough to not need this help. Keep the following in mind:
  - Meet all guests at the entrance. When the event starts, let the host keep the guests entertained. Your task will be to solve problems and control all the processes that guests do not see (cooking and other tasks).
  - Observe the guests and talk to the host from time to time in case any plans change.
  - Keep your distance from the main guests of the evening. This is their holiday. But be prepared to check with them at the right time whether they are happy with everything and whether they have any requests or wishes.
6. If the event is for promotional purposes, prepare souvenirs. Guests should remember this evening, but most likely you need to not only this. Perhaps you want guests to visit the site, make a donation, or tell others about the company. To make the event memorable, prepare souvenirs. It can be a picture, a flyer, a pen - something that will remind guests of you and your event.
7. Congratulate yourself after the event. It seems that the event takes place by itself and no one sees the preparation. Praise yourself - you deserve it! But it is too early to relax - the work is not yet completed.
  - After the event, take the time to meet with the client and thank them. Give the client a small gift to mark the occasion - little things like that always make meetings more enjoyable. In addition, this way the client will be more likely to recommend you. Give flowers or a framed photograph of the evening (e.g. the moment of cutting the ribbon, the highlight of the performance, the awards ceremony, the kiss of the bride and groom, blowing out the candles on the cake) or any other gift that would be appropriate under these conditions.
8. Clean up and go home. Try to leave the place in the same form as it was before you. Tell your team it's time to clean up and don't leave until the cleaning is done. Remember that you have to take part too.
  - This is not only polite, but will also allow you to avoid unnecessary expenses. In many places cleaning after the event is included in the bill. Try to avoid hidden costs.
9. Arrange for the return and payment of all equipment and thank everyone you have worked with. You may have to do this later. Ask the client if they enjoyed the event. Even if you get paid later, thank the client for the opportunity to work with them and ask for their business card.
  - Thank your team members. Make sure everyone gets paid. Collect checks and take care of everyone. You must be the last one to leave the room.
Problem solving
1. Know what to do if guests are late and how to deal with other issues. People are often late and you should be prepared for this. As a rule, delays are difficult to avoid (for example, due to the unpredictability of traffic jams), but guests who arrive on time are calm about them. To avoid unnecessary difficulties:
  - Make sure the invitation clearly states the time. If you ask guests to confirm attendance, ask them to confirm the time as well. Contact the host, guests (often the most important ones), artists and kitchen staff if you become aware of a problem that is difficult to resolve quickly. If the main guests are late (for example, the bride and groom), you can do the following:
  - Contact latecomers yourself and ask for an approximate time of arrival. Notify the kitchen of the new time so staff can slow down or speed up the work.
  - Do not inform all guests that the start is delayed due to late guests (everyone will understand this themselves). Tell the chief guests that you know about it. Explain what you intend to do, but let people decide for themselves as they know each other best and can make decisions that work for everyone.
  - Keep track of the time as everyone should have time to deliver their speeches. If the main guests are late, offer people snacks or drinks - this will not let them get bored.
  - If guests are very late and you cannot wait for them (for example, because some dishes cannot be served later), start the event on time, and when late guests arrive, serve them the food that is served to everyone, even if it is dessert.
  - Invite everyone else to dance, play, give a speech, or arrange any other entertainment, especially if it involves music. Ask photographers to work with guests until latecomers arrive. Come up with a backup plan the day before the event.
  - If guests specifically want to come in later, treat it as a guest choice, not a failure. Your task is to deal with those guests who have already arrived. Act like there is no problem.
  - Know how to solve food problems. These problems rarely happen if everything was thought out in advance, but sometimes surprises are possible: a child may spill food or some kind of overlay may happen in the kitchen. Find out in advance which guests will be at the event so you can think about the layout of the food tables and guest seats.
    - If liquid has been spilled somewhere, it must be cleaned up as soon as possible for safety reasons, even if you have to move the carpet, any decorative elements or furniture. If the stain cannot be disguised (for example, if it is an antique item), it is better to remove the object with the stain. If you have spare furniture, use it. If not, arrange the rest of the furniture so that the absence of one item is not conspicuous.
    - The food area can be fenced off with a rope fence, curtain or screen. This is useful if the appetizer plates barely fit on the buffet table or if you plan to show what will be served later. Some guests may decide that food is served in unlimited quantities and you can take it yourself, but this is not always the case.
    - Change the menu. If some part of the dish cannot be served (for example, the side dish is burnt), exclude it, replace it with another one, or reduce the portion so that the remaining side dish is enough for everyone. In this case, you need to increase portions of other products. Report the decision to those responsible.
    - Unexpected vegans, teetotalers, and allergic guests should be avoided if you plan ahead, but it's not uncommon for people to bring relatives or close friends with them without warning, especially if the event doesn't have a strict number of invitations. As a rule, solving such problems is easy. Meet guests at the entrance and ask them if they have any food preferences. Communicate any kitchen preferences as soon as you learn about them.
    - If there are more guests than you expected, have more food prepared or buy more food if needed. As a rule, the kitchen has a stock of food, taking into account possible spoilage, and more often than not, there is more food than needed, not less. You can reduce the portions and serve more bread, salad, or vegetables, i.e. products that can be quickly bought at the supermarket.
  - Know how to solve problems with children. Do not make the mistake of many managers - remember that children have the same needs as adults: they want to have a good time and not be bored. Parents are often offended if the event does not provide entertainment for children. It's best to ask any guests who plan to bring children with them to notify you by replying to your invitation.
    - For young children (under 10 years old), it is best to offer food or snacks early, as most often dinner does not start until 8 pm, which is much later than children usually eat. Food should be interesting for children and healthy, but also as well thought out as food for adults - parents will appreciate it. A complete meal for kids will make it easier for parents to have a relaxing evening.
    - Children over 10 years of age can generally be served adult meals and portions the same size as adults, although children most often do not eat the entire serving. With parental consent, offer kids a children's menu if they don't like adult food. Teenagers often choose the same food as children because it is simpler. For this reason, some establishments are renaming children's menus as alternative menus. Discuss in advance with the main guests the menu for children and entertainment options for children and seniors.
    - Designate a private area for women with infants to feed and change, and a place for small children to sleep if they get tired.
  - Know how to deal with rowdy and drunken guests, as well as people who try to get into an event without an invitation. Ideally, this can be avoided, but not always - problems are possible at corporate and family events. Often, nuances that you did not know and could not know about come up, so be prepared for anything.
    - Ask the client and main guests about possible scenarios of behavior in such cases. If it's inappropriate to discuss it with them, talk to the other people in charge to avoid seating issues. Assign responsible persons for these situations, monitor the situation and be ready to intervene if necessary. Strictly speaking, your responsibility is to run the event, but you are not responsible for the guests' private matters. For this reason, you should find out who you should contact if an unpleasant situation arises.
    - Since it can be difficult to refuse alcohol to a guest who has already had too much to drink, just like interacting with a guest who is behaving aggressively, it is best to allow one of the guests to resolve the conflict. Call the police only if the main guests approve. Even small events often have a lot of alcohol, so it's important to always be on the lookout.
    - Situations with people who try to get into an event without an invitation are always quite difficult. In this case, it is best to calmly ask them to leave the event, but first check with the main guests if these people are really not on the invite list. If people behave aggressively, it is your duty to protect guests to the extent possible. Call the police or security if uninvited guests do not leave despite your requests.
    - Guests often skip the seating chart and sit where they want or next to whoever they want to sit with. Ask the main guests if this is acceptable. It is best to discuss everything with clients in advance. If it is mandatory for people to be seated according to the seating arrangement, do not let anyone into the dining room before dinner starts. Often before dinner, guests are in the lobby, in the lobby or in the bar. If some people should not be crossed because of family disagreements, you can divide people into groups and lead them to the appropriate tables separately.
  - Know what to do if the weather gets in the way. Sudden rain or snow is possible in some regions, as is extreme heat or cold. As a rule, the weather doesn't matter much if the event is held indoors, but in the case of outdoor events, everything is more complicated. If bad weather is expected, move the event to another location. If this is not possible, rent a large pavilion or tent (although this option can be expensive if booked at the last minute). Keep an eye on the weather as you prepare for the event. In the case of bad weather, it is extremely difficult to correct the situation, so do everything in your power to prevent problems.
    - Some countries have insurance in case of bad weather and other problems. If the weather in your area is unpredictable, consider a plan for dealing with bad weather. Find out the cost of insurance and moving the event to another location, as this will help you prepare the client for possible additional costs.
- Keep essentials in one convenient place: tissues, fire extinguisher, first aid kit and other things. If everything goes well, you won't need them, but for large events it's best to have them on hand just in case.
- If any of the guests or speakers are tired or have to get used to jet lag, check with them or their assistants if they need a spa session, a massage, or anything else to make them feel better. If they haven't eaten for a long time, you can send them lunch, and if they feel unwell, pills (for example, in case of a headache due to stress or stomach pain due to a flight). Tired guests or speakers are ways to ruin any event, no matter how hard you try.
- Make sure everyone can see the stage and hear the music or performances.
- Remember that organizing someone else's event is a great honor, even if the process itself turns out to be very nerve-wracking. Your work can make many people happy and give them an unforgettable experience. This experience will also be useful for you, as you will acquire many new skills.
- You can give a speech yourself or even dance with someone if it makes the event more interesting. It is important to be able to delegate your responsibilities in case you need to participate in a dance or give a speech. It is important that there is no silence at any table.

Events fill our lives every day: some of them are not remembered, because they are similar to one another, some remain in memory for a long time, because unique mechanics and technologies were used during their implementation. Many of them appeared recently, but managed to prove themselves on the good side.

Let's start with the popular novelty of today - augmented reality. This technology involves the addition of reality with any virtual objects. That is, a certain space is created in which a person is placed and becomes the main character of an event. One of the clearest examples of the use of augmented reality can be found in the United States. There, the BBC channel, together with Appshaker Ltd, in support of Blu-ray / DVD Frozen Planet, created an ice floe in the shopping center, which anyone could climb on and see the animals of the Arctic, and the animals were found at arm's length. Entire families took part in the action, who subsequently shared their impressions with friends and acquaintances for a long time.

Next we move to New York. It was there that multimedia artist Aaron SherwoodFirewall used a surreal installation. At the exhibition, he placed an interactive canvas that had to be touched, and depending on the intensity of touches and the sound of music, various paintings appeared on this canvas. But this is not all the possibilities of this canvas: it was part of the performance when interacting with the audience - the dancers performed compositions with the canvas, and the audience, on the other hand, saw the picture of the dance.

In continuation of the creative topic, let's turn to technology that makes the viewer feel like an artist and become a participant in a unique light and music creation in the Fusion Emotion project. Fusion Emotion is a unique living exhibit, which, like the previous novelty, is based on the play of light and sound. But only in this orchestra there are three conductors who "command" near their touch panel. These consoles are combined with a light column and a sound system, and they allow three participants to conduct a light and music orchestra at the same time. Each participant selects an audio channel, hears the selected voice clearly, and colors their sector using a color bar. The colors of the three sectors are mixed in a column, and a creative mystery is created, where the audience becomes participants in this light and music action.

Let's turn to the technology, which appeared back in 2004, but then for some reason did not receive due attention, although it was able to give novelty to events. The foggy screen - that's what we'll talk about now. The fog screen is a device that creates a flat surface from the smallest water droplets for displaying images or videos. Anyone can pass through this installation without destroying it. The fog does not leave any traces - it dissolves within a few seconds after turning it off.

This technology, which takes only a few seconds to appear and disappear, can be used at exhibitions, at nightclub events, at a presentation, can serve as a screen for a projector, can be used in shopping malls and during PR campaigns.

Fog screens create a fabulous atmosphere, and event participants are turned into superheroes. This novelty focuses primarily on positive emotions, and the more positive emotions the guests have, the brighter and more memorable the event becomes.

Another technology that has become widespread in the field of btl and event is projection. This technology is mainly used at public events or events where it is necessary to make a strong impression. Vivid examples of the use of this technology are 2 cases.

The first is the opening ceremony of the 2010 Winter Olympics in Vancouver, where the whole stadium became the projection surface, which displayed the scenario ideas of the show's authors, and especially its most spectacular part - "Dream Landscape", the visual component of which was provided by 30 huge projectors placed throughout the stadium. .

The second is a street action magic payphone, held in Brazil in December 2012. The final part of the action was a fabulous projection on a poisonous building, which finally gave the children the opportunity to believe in the magic of Christmas.

There is a technology in btl and event industry that is used in other areas, for example, the most common use is in cinemas. Yes, we are now talking about a 3D image - this technique has been used for a long time and is aimed at creating volumetric figures, which will decorate the event and will be something for the keen eye of the invitees to fall on. The scope of this technical development is extensive: presentations, cinemas, opening ceremonies, and many other events. For example, in Russia, this technology was used at the opening of sales of Windows 8. In one of the Media Markt stores, the style of the "tiled" interface of Windows 8 was taken as the main design solution for the store. operating system The 3D walkway that led from the arch at the store entrance to the press conference area made it possible to emphasize the dynamism. On the holographic panel, you could see how the “live” application tiles look on the Start screen in Windows 8 and an illustration of the operation of the applications themselves, including media applications Markt with changing offers of the day. Any visitor to the store could walk on the 3D floor within a week from the day of the presentation. Let's say more, this panel had a total area of 156 m2 and, due to its size, it got into the Guinness Book of Records.

Another novelty is the emotion scanner, which accompanies the image of users on the screen with data on their age, mood indicators, and also what emotion they are experiencing. Guests will not miss the opportunity to make faces in front of the camera to test the strength of their emotions and the performance of the presented device. There are 2 options for using this technology. The first one is entertaining, when the emotion scanner is in the center of the hall, and everyone can check what emotions he is experiencing. The second is informative, when the scanner reads the emotions of the participants and subsequently creates an objective picture of perception. All emotion scanners capture 4 main indicators - body temperature, muscle tone, skin reactions and pulse, it is by these characteristics that emotions are recognized.

Progress does not stand still, now for the presentation you do not need to carry huge suitcases and bags with manufactured goods, today it is enough just to have interactive showcases - you press the button - and the showcase appears in any desired place, and the potential client will be able to evaluate not only the quality of goods, but also the range.

Organized by Publishing House "Tourbusiness". The event, which lasted almost the entire day and took place at the site of the Moscow Marriott Novy Arbat Hotel, brought together all tour operators representing river and sea cruises in Russia, as well as representatives of companies from related industries.

River cruises - Vodokhod, GAMA, Infoflot, Eastland, Rusich Cruise Fleet, Mosturflot, NIKA. Sea cruises were represented by VIA MARIS, Inflot cruises and travel, Cruise House MK, Neptun, PAC GROUP, Silversea Cruises and ST.PETER LINE. Other festival participants include CruiseLine (river and sea cruises), Flotilla Radisson Royal, Moscow and Yar Yachting - river walks in Moscow, BookingFlot, Natalie Tours, Carlson Tourism and the Arctic Tourism Center Grumant".

The format of the festival itself is quite interesting and new for the cruise market - it is both a workshop and master classes from companies and press conferences with discussions. Two weeks ago, when it was held in Moscow, many of the tour operators noted that they were expecting the festival with doubt, since it was not clear how everything would be implemented.

“It would not be possible for cruise companies to perform in front of another and arrange workshops with each other,” said a representative of one of the cruise operators.

Fears were not justified - the interest in the event from the tourist market exceeded all expectations. And if the "cruisers" could complain about something, it was only that many performances did not have enough seats in the three halls where they were held - more than four hundred people attended the meeting.

“There are simply no words, everything is so well organized that no exhibitions can be compared with forums. This is what the cruise market needed. And the interest that we see is the best confirmation. We had thoughts about such a format of events several years ago, but it would not be entirely inconvenient to hold it on behalf of our company. And here the organizer is a neutral party and all our colleagues are represented,” said Alexander Sakharov, General Director.

“At exhibitions, people are mostly random, they hang out more: they came, grabbed handouts and disappeared. The efficiency of exhibitions is getting smaller and smaller every year. And here is a lively and genuine interest, direct interaction with the audience,” continues the manager of another cruise company.

“The way everything went today exceeded my expectations twice: everything is superbly organized and interesting, both for us and for our partners,” sums up Andrey Smolin from the company.