MS PowerPoint: “Presentation. Presentation rules. Animation".
What is a presentation and what are presentations
In the general case, a presentation is a set of slides containing information on a specific topic and accompanied by the necessary comments in oral or printed form.
Modern means of multimedia technologies give the teacher the richest opportunities for the implementation of their professional tasks or plans. Presentations can include high-quality graphics and video images, animation, sound, and all these objects can be linked with animation effects.
All presentations are divided into two groups: for individual and classroom use. This is a very conditional division, because in each of the groups several subgroups can still be distinguished. But these two groups have much in common, but naturally, there are many significant differences that must be taken into account when creating them.
Presentations can be linear (linear navigation), i.e. the presentation of information occurs from one slide to another. Linear presentations are widespread, quickly created and play a significant role in the educational process.
The next group of presentations are interactive presentations (branched navigation), in which a plot twist is possible, that is, a transition from one topic to another is possible, and the speaker controls the transitions.
Basic rules for creating a presentation
Before you start creating a presentation, you should clearly understand what needs to be conveyed to the audience, what needs to be told. You need to know who will be the listeners.
There should be nothing superfluous in the presentation. Each slide should be a logical link to the topic of the story and work towards the overall idea of the presentation.
Slides should not be overloaded with unnecessary details, and animation should be used only to draw students' attention to the main, key points of the slide. Sound and visual effects should not come to the fore and distract students from the main information.
Stages of creating a presentation:
Stage number 1. Getting Started: Select a theme. When choosing a topic, you must also immediately decide whether the presentation will cover several aspects within the same topic, or whether it will be a presentation for one aspect.
Stage number 2. Determining the content and design of the presentation:
1. It is necessary to plan a future presentation. It is desirable that the plan be detailed. You need to draw on paper the structure of your presentation, a schematic image of the slides and figure out what text, pictures, photographs or other materials will be included in one or another slide. Make a list of drawings, photos, sound files, videos (if necessary) that will be placed in the presentation. Define and compose the text part of the presentation
2. Determine whether your presentation will be accompanied by your comments or if you plan it for students to view on their own. The amount of textual information placed on the slides and, as we said above, the font size and type of navigation will depend on this.
4. Decide on a rough design for your slides. It is necessary to think over the color scheme of the backgrounds of the slides, the format of the headings (it is desirable that the same format be maintained in all slides).
Stage number 3. How to create a presentation:
1. Entering and editing text. Text slides are created, only text information is entered on each slide. After entering the text, you need to decide on its location on each slide, think about its formatting, that is, determine the size, color of the font, headings and body text. When choosing a text color, remember that the text should be “readable”, i.e. the background of the slides should not “mute” the text. Do not "take" rare types of fonts, they may not be on other computers, with the help of which the presentation will be shown in other audiences. To determine if the slides are overloaded with text, you may have to leave part of the text for an oral presentation, and if the presentation is shown without the accompaniment of a speaker, then it is necessary to think over the content of the text so that it does not lose its meaning and is understandable. And do not forget about spelling, nothing spoils the idea of you and your work like spelling errors in the text of the presentation.
2. Graphs, charts, tables. If you plan to place graphs and charts in your presentation, then consider their location, determine whether the inscriptions are readable, and do not overload one slide with several graphs or charts, the information will be worse perceived by students. The same applies to tables, the text in the tables should be clearly visible, for clarity in the tables, you can use a weak (in color) cell shading.
3. Images, drawings, background. The background of the slides is very important, it creates a certain mood among the audience and should correspond to the theme of the presentation. Serious presentations should not be colorful, contain bright "poisonous" colors and change colors from slide to slide. If the presentation consists of several large themes, then each theme can have its own color scheme, but not differ much from the overall color scheme of the presentation. Don't make the background too colorful, it will distract the audience and make it difficult to read the text. Now let's talk about illustrations. The graphic objects placed in the presentation should be, first of all, optimized, clear and with good resolution. Graphic objects are not located in the middle of the text, it looks bad.
4. The next step in creating a presentation is to insert an animation. With the help of animation effects, you can significantly improve the perception of the presentation and draw the attention of the audience to the most important points reflected on the slides or in the presentation itself. Before applying animation effects, you need to carefully study the possibilities of intra-slide and inter-slide animation and consider how and where to apply it. The need and type of animation should be logically linked to the structure of the report, the viewer should be ready to see the objects located on the slide in a certain place, and not run around the slide with their eyes. You can use the pointer or mouse pointer to help viewers find what you've already started talking about. Take small pauses between slides so that the audience has time to learn what you told them, do not chatter, but do not mumble. The speech should be energetic, but not stun the audience, but we are getting ahead of ourselves a bit, talking about the art of speaking and oratory, we will talk about this in detail a little later.
5. Soundtrack. If you decide to include audio in your presentation, then be very careful. Music should not drown out the speaker in the first place, irritate the ear, have abrupt transitions, and also lull the listeners to sleep. The soundtrack should organically fit into the theme of your presentation. If you are not sure about the need or choice of the sound accompaniment of the presentation, then it is better not to install the sound accompaniment at all.
6. Fine-tuning the presentation. Fine-tuning the presentation consists in repeatedly viewing your presentation, determining the time intervals necessary for the audience to view each slide and the time for their change. Remember that the slide should be on the screen for so long that the audience can see, remember, and understand its content. Meanwhile, a large interval between slide changes reduces the interest in the presentation. You may need to rearrange some of the slides in order to create a more logical presentation structure or make other adjustments when you finish reviewing your presentation.
Stage number 4. End of the presentation: The presentation should end with a final slide, on which the main conclusions of the report should be placed in concentrated form.
Program launch
On the Windows taskbar, click the Start button.
Move the mouse pointer over the All Programs command. The submenu that appears lists all the programs installed on your computer.
And the proposed list of the program left-click click Microsoft PowerPoint. The program window will open.
Interface and program modes
Tasks area - an area containing frequently used commands specific to a particular task. Its location and small size allow you to use these commands without stopping working on the document.
There are three main views in Microsoft PowerPoint: Normal View, Slide Sorter View, and Slide Show View. Switching between modes is carried out using the buttons in the lower left corner of the program window.
Normal mode is the main editing mode used for recording and designing a presentation.
In the Slide Sorter mode, slides are displayed as thumbnails that can be easily rearranged, thereby changing the order of the slides in the presentation, adding or removing slides. When you finish creating your presentation in Slide Sorter view, you can see the big picture of your presentation.
The Slide Show mode allows you to preview your slides as they will be displayed during the presentation. In this case, the size of the slides corresponds to the size of the screen. When working on a presentation, you can switch to Slide Show at any time and see how the slides will look during the show.
Ways to create a presentation
Starting to create a presentation, you can start from scratch (blank presentation), use standard templates, or modify the finished presentation. The choice of one method or another depends on the specific situation. If you don't have any ideas other than the theme of your presentation, you can use the AutoContent Wizard. You can apply a slide design template to an already finished presentation. If you have already decided on the content and design of the presentation, it is better to start with a blank presentation.
1. Launch Microsoft PowerPoint.
2. On the File menu, click New. The Create Presentation task pane opens on the right side of the screen.
The Create Presentation task pane provides options for creating a new presentation.
· New presentation - slides have a minimum of design without the use of a background.
· From design template - A design template is a professionally designed slide that includes a background image, color scheme, and fonts, to which you only need to add text. In addition to the standard program templates, you can use your own.
· From the AutoContent Wizard - Using the AutoContent Wizard, you can quickly create a presentation with standard content and design. The wizard walks you through the step-by-step process of creating a presentation, asking for information ranging from the type of presentation to the title of the title slide. After the wizard completes, based on the specified type and style, it will create a complete presentation with standard content that you need to replace with your own.
From an existing presentation - a presentation is created on the basis of an existing presentation with a given design.
Create a new presentation
1. Open Microsoft PowerPoint.
2. In the Create Presentation task pane, click New Presentation.
3. The Slide Layout task pane that appears displays a list of slide layouts.
Slide layout - a layout for placing elements on a slide, such as headings, subheadings, lists, pictures, tables, charts, etc.
The presented layouts are divided into groups:
Text layouts
Content layouts
Layouts of text and content;
other layouts.
When you create a new presentation, the default text layout is Title Slide.
Using ready-made layouts frees you from some routine slide design operations, in addition, text frames are included in the layout.
Saving a presentation
If you are saving a presentation for the first time, you must give it a name and specify the folder where it will be stored.
2. In the Folder drop-down list, select the drive and then the folder where the presentation file will be stored.
3. Double-click the name of the selected folder with the left mouse button.
4. In the File Name text box, type Presentation instead of the suggested name.
Note If you later save the file, you do not need to use the Save As command. Simply click the Save button on the Standard toolbar, or select Save from the File menu.
Animation
Animation is the addition of a special video or sound effect to text or an object. For example, you can create text list items that fly to the left of the page one word at a time, or add an applause sound when you open a picture.
Animation of text, graphics, charts, and other objects on slides emphasizes different aspects of the content, controls the flow of material, and makes the presentation more interesting.
To simplify the use of animation, you can use ready-made animation schemes.
Animation scheme - adding ready-made video effects to the text on slides. Each outline typically contains an effect for the title of the slide and an effect for all text or paragraphs of text on the slide.
Animation schemes can be applied both to all slides, only to selected ones, as well as to certain elements located on the slide.
Using the Custom Animation task pane, you can choose where and when an element appears on a slide during a presentation.
For objects located on a slide, it is possible to create four main types of animation effects:
· Entrance. This effect determines how the object appears on the slide. If the effect is not set, then the object appears in the area in which it is located on the slide. If during the slide show you want to enter text or an object accompanied by a certain visual effect, then you must select the Input command in the Animation Setup task pane, and then the desired effect.
· Allocation. An effect that allows you to focus on a specific object already on the slide. In the Animation Settings task pane, you also first need to select the Selection command, and then the desired effect.
· Exit. The effect determines how the object will disappear from the slide. For most objects located on the slide, this effect is not needed, but if necessary, you can use one of the 52 animation effects. In the Animation Settings task pane, you must first select the Exit command, then the desired effect.
· Ways of movement. The most interesting type of object animation that allows you to create a path along which the object will follow during animation. If the animation path starts outside the slide and ends on the slide, this effect acts as an entry effect. If the path starts on the slide and ends outside of it, then this effect will be similar to the exit effect. And, finally, if the route starts and ends outside the slide, then the object will appear from behind the slide, "pass" a certain path and disappear outside of it. To create an Object Motion Path, in the Animation Settings task pane, first select the Motion Paths command, and then the desired effect.
You can create multiple animation effects for one object. For example, the entry effect, selection and exit effect. You can also adjust the animation speed for all effects.
Correct and good presentation: the secrets of Apple
Good afternoon, readers of my blog. In one of my articles, I already talked about the founder of Apple, in this article we will touch on the topic of creating presentations and look at the example of this company, how to create spectacular presentations. I am sure that many of you have made all kinds of presentations in your life, they were simple, using slides, pictures, graphs and tables, the main purpose of which was to convey certain information to the audience. If you often attend various trainings, seminars, lectures, then you should definitely know that a good speaker always uses slides to make it easier for you to navigate the topic. It would seem that ordinary pictures on which a few words are written, but if you know how to use them correctly, then a presentation can become a formidable weapon to win the loyalty of the public.
Today we will talk about how to make your presentation as effective as possible, and for this we will analyze the techniques used by Apple. Many may ask the question - "Why Apple? Why are they so good?". If you have seen at least one presentation of a new product of this company, then the question would disappear by itself. When Steve Jobs was still alive, each of his speeches became a new book for me, from which I can draw incredible abilities to keep the audience, concentrate attention on myself, then smoothly transfer the listeners' thoughts to the desired product and again return attention to myself. Each performance, each presentation is a small show that has a clear structure, consists of many irreplaceable factors.
So, let's take a closer look at what is the secret of a good presentation from Apple.
Not so long ago, the annual world conference WWDC 2013 was held at which Tim Cook, along with other Apple representatives, presented new gadgets. But we will be interested not so much in technology as in the techniques used during the presentation.
Good presentation: one idea - one slide
One idea - one line. The very first thing that catches your eye is minimalism. Don't try to fit as many words and ideas into one slide as possible. This rule applies to everything. If you are going to present some statistics to the audience, then try to fit only one significant number on the page, one that should surprise the listener, attract attention, and be remembered for a long time.
I'm sure that most people would put this phrase on one slide:
“Our conference arouses incredible interest among developers. More than 6 million users have already watched the presentation video. All tickets for today's presentation sold out in just over a minute (71 seconds)."
It seems to be not a big phrase, everything is clear, everything is clear. But here lies the main mistake. There are too many statistics and data, something the listener will definitely miss. Tim Cook divided this phrase into 3 slides. The first one emphasized 6 million views, the second slide highlighted the record sales rate of 71 seconds, and the third one said “Sold” in big letters.
Therefore, if you have very important information that requires special attention, then place it on each slide separately.
Highlight statistics
At the very beginning of his speech, Tim Cook made a statement that users have downloaded 50 billion programs through the App Store. You could just write "50 billion" on the slide, but look what the Apple team is doing.
Instead of words, they write a long number. This is to make a greater impression on the audience, the listener sees the grandeur of this figure. Note that the numbers are nicely designed and are made up of App Store app icons. What is it for? The statistics are dry, but it will be better remembered if it is beautifully designed.
Drop items
Many are accustomed to the fact that the presentation should have everything according to the plan, which divides the slides into paragraphs and subparagraphs. This is a gross mistake, and now I will tell you why. None of the slides from the presented Apple presentation contains paragraphs. They are cumbersome, distract attention, force the listener to read rather than listen to the speaker's story. Scientists have proven that when we read, the ability to absorb auditory information is reduced to zero. So now draw your conclusions. A minimum of words, a minimum of unnecessary information.
Share the scene
Most speakers feel they have to do their own presentation from start to finish. Either the ego plays a role here, or some other factors, but very often they sin with this. Tim Cook, like Steve Jobs in the past, follows his own rules of proper presentation, he occasionally invites other Apple executives on stage and gives them the opportunity to speak. At the last conference, 5 different speakers were on stage in two hours of speaking.
The presentation is not a one-man theater, but a well-constructed show where there are scenery (slides), props (new items being presented) and excellent actors (performing on stage). Each element is very important, and everything together creates the perfect performance.
10 minute rule
Even earlier, I noticed that all speeches, speeches, presentations, the purpose of which is to convey important information to the listener, last no more than 10 minutes. The question arises - why? What it is? Some kind of 10 minute rule?
That is how it is. His Don Madina, a researcher at the University of Washington. In accordance with this rule, the optimal time for a performance should not exceed 10 minutes. Then the listener loses concentration and assimilates the material much worse. Of course, you can speak longer, but it is not a fact that much of what you say will be correctly learned.
All of Tim Kuch's presentations last exactly 10 minutes, then there is a short break for a slide show, or he invites another speaker, or uses other methods to divert the user's attention from himself and concentrate on another object.
Use outrageous
In the photo you see Phil Schiller, Vice President of Apple. At the conference, he presented a new design for the Mac Pro laptop. Naturally, there were those in the audience who did not like this design and they threw Apple the loss of the opportunity to create something innovative. What would any of us do? I would try to get out of the situation, I would talk about all the strengths and aspects of the new designs, but this is us, and Schiller acted differently.
“Hell, do you want even more innovative?” Phil replied. After his words, the hall burst into applause. Make non-standard decisions, do not act according to a template, sometimes show your emotions and the public will appreciate it.
Twitter will teach you how to speak correctly
How many of you used Twitter? Yes, I'm sure many. So, you should know that in this social network the maximum message length is 140 characters, and it is in this short sentence that you must contain the entire depth of your thought, convey the necessary information to the reader. When building your presentation, focus on Twitter, speak as you would write there, short, understandable, in fact, no water.
At the iOS7 presentation, Tim Cook used this method. He said that iOS7 is the most innovative iOS ever made by Apple. A short sentence that fits on Twitter without any problems. The world media immediately picked up and began to replicate this phrase, nothing even needs to be redone, it fits perfectly into 140 characters.
Therefore, if you want someone from the listeners to tweet your key phrase, then build it within 140 characters.
Practice First
To create the perfect presentation in 20 minutes, Apple experts can take up to 250 hours of work. This is the selection of the plot, and the compilation of slides, and testing information in focus groups, and even the practice of performing on stage. Every time, like the first, a new preparation, a new approach. Do not think that if you have performed 10 times already, you can do something of high quality impromptu. Prepare carefully and think over your every step, every action.
Show respect
If you work in a team and know that success depended not only on you alone, then convey this information to your listeners. Tim Cook thanks the designers, developers and testers of Apple products during each speech. For listeners, this creates the impression of team cohesion, shows them that there are no problems in the middle of the company, which means that it is reliable and successful.
A good presentation should be public
There is no need to hide anything from users. Not everyone has the opportunity to get to your presentation, so post a recording of your speech online. Apple does just that, and it has already become part of their marketing policy. Anyone on the official website can view any speech by Apple executives.
Presentation is a fairly common type of educational work. With the advent of high technology in our lives, teachers are increasingly trying to give students this task. There is absolutely nothing complicated in it, especially considering the fact that all, without exception, students are fluent in computers and can deal with a more or less elementary program.
Expecting each student to submit an original work is hopeless, as the presentation software has certain templates.
Proper presentation formatting
To the presentation made a good impression, and your answer turned out to be complete and clear, it is worth considering a plan initially. Regardless of what the purpose of your presentation is, the design rules will still be the same.
The presentation must contain:
- title page;
- introduction;
- main part;
- conclusion.
Title page and presentation introduction
On title page the name of the educational institution, course and specialty, your name and the name of the teacher, as well as the name of the topic should be spelled out. Introduction should contain brief information about the work and lift the veil of secrecy.
Main body of the presentation
Concerning main part, then you should not place the entire text of the term paper or diploma on the slides. The best way to understand what exactly needs to be placed in the main part of the presentation is to present it so that you would be interested to know if you heard it for the first time. After all, people will listen to you, even if they own the subject, but still see you and your coursework for the first time.
Conclusion of the presentation
Conclusion must contain facts from your work. Perhaps even all the conclusions that you have drawn by studying the problem. Therefore, try to arrange it in such a way that the results of the work are understandable and can be perceived by ear, and also illustrated, if possible, with additional pictures. Do not be too lazy to find images that will fully convey the essence of the text that is used on the slide.
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Presentation design rules: do not miss important points
It is always worth remembering that there are several rules that must be strictly observed. These include text font. Be sure to use exactly one font for headings; it should not change on all slides.
The same goes for general text. The color of the main text should match throughout the work. If you still want to highlight some particularly important points, then these can be quotes or any applications. Remember that you should not get too carried away with highlighting bold and italic. Enumeration will dissolve important information in the general flow.
Slide background
If we talk about the background of the slides, it is best to choose the same one throughout the entire report. You should not jump from style to style and change it with each new slide. The very final slide must be a thank you for your attention.
How to make a presentation correctly and without errors?
If all the presentation design rules that we have written have not helped you so far, then you should not suffer. Ask for professional help, which will be provided by specialists in the design of any presentations and other educational works.
Creating a good and understandable presentation in Power Point and its further presentation to the audience requires certain skills, abilities and experience. Despite the fact that many designers say that there are no special rules for creating a presentation, since it is pure creativity, we are convinced that the presentation of a company, brand or product is the most important tool for creating an impression and, ultimately, its image in the eyes of the target audience. and requires a special approach. Since the presentation is also capable of selling, we consider it necessary to talk about the basic rules for its creation.
Fig.1. Presentation for an industrial company made by our experts.
Let us clarify that our article will discuss creating a multimedia business presentation in PowerPoint, which may contain the following elements: texts, pictures, photographs, video or audio, graphics and diagrams. Although some of the rules outlined in the article are also valid for standard PPT presentations. A distinctive feature of a business presentation is the presence of several main parts: a) introductory information about the essence of the product or service being presented, a statement of the essence of the presentation, b) information about the company c) information about the benefits d) the essence of the work or a detailed description, test or trial results, conditions applications e) reference lists or reviews f) information about cost, delivery, etc. Of course, this is just one of the possible options for the structure - each presentation, like any business, is unique, so there cannot be a single presentation structure template.
Multimedia presentation in PowerPoint, especially in its modern format, which allows the placement of videos, animations - a multifunctional marketing tool that can be used in various media depending on the goals.
Proper planning is the key to a successful presentation
1. Plan. The first rule of creating a successful presentation, which, unfortunately, is often forgotten when starting to prepare it, is to determine the target audience, time, place and purpose (the main message that the presentation should convey to the audience) of its demonstration. A small plan will help you with this. Arrange it so that each slide has a message that brings the audience closer and closer to the main conclusion that they should make at the end of your presentation. When planning, it is very important to take into account the format of the event or event for which it is being prepared, while it is important to know in what medium they will be presented.
What is a company presentation in PowerPoint used for today:
- for participation in tenders(as a rule, in this case they are presented in the form of printed brochures, or on electronic media - ipad or PC)
- for participation in special marketing or industry events, for example, exhibitions (usually broadcast on plasma screens)
- for participation in business events, for example, forums, conferences, round tables (usually displayed on a large screen, controlled remotely by the speaker who represents it)
- to inform potential consumers(as a rule, in this case, the presentation is intended for posting on a corporate website, in catalogs, on sites for posting presentations, for example, Slideshare)
- to inform partners, investors and other stakeholders (as a rule, in this case, the presentation from PowerPoint is transformed into PDF format for more convenient use).
One slide, one thought. Presentation Structure
You should not try to fit all the information you have on a topic into one slide. It is best if one slide contains one informational message, which will be concise, concise and systematic, and "disclosed" and "illustrated" on this page.
Since the presentation structure consists of a set of messages, each slide is an information block. It is desirable that there are not too many of them in the presentation. Let's single out basic recommendations for creating information blocks:
- the size of one information block should be no more than 1/2 the size of the entire slide, it must have free space
- it is good when the information block is presented with different types of information, for example, text, graphics, tables, infographics, illustrations that complement each other
- it is important to focus on the main elements, phrases that are key in the block
- it is recommended to place information blocks horizontally, if they are connected by some cause-and-effect relationships, then you can use "spatial", for example, circular, vertical or other schemes
- some people think that it is important to put the most important information in the center of the slide, we fundamentally disagree with this statement. Much more important is how the information is highlighted than where it is located. Sometimes a bright photograph or off-center color graphic is much more important and attracts much more attention than the text that explains it.
- the logic of each information block should correspond to the presentation plan.
Lack of a clear and understandable structure. One of the biggest problems of presentations, which experts have identified, is the unstructured information in the presentation. For more information about other common problems, it is best to flip through the presentation below:
The logic of the presentation of thought. Not losing the thread of the story is a difficult task. To do this, the presentation should be logically built, and the material should help the speaker express the main thoughts, and not confuse him and the audience in numerous details. To prepare presentations, we recommend using such tools for creating a Mind Map on the Internet or simply drawing a diagram of a future presentation in the old fashioned way - on paper.
We consider XMIND and BUBBl.US to be the most suitable tools for creating a "map" of a future speech - they will help make your speech perfect.
Design - 50% of presentation success
Use of incompatible colors. This is especially bad when not only the visual perception of the slide suffers, but the "readability" of the text itself becomes difficult or completely lost. Often this happens when using different shades of the same color or colors that are close in color, for example, shades of blue and green.
Use of small font.
There is an opinion that it is not recommended to use font less than 14 in Power Point presentations. Lots of information? Text not included on page? See point 2. And before you rush to correct font 11 by 14 and still try to place all the information on one slide, you need to analyze, maybe you need to “split” a slide that has so much information into two or more? Or even remove part of it, and during the presentation comment on it orally. Do not forget, your presentation should be visible from the farthest rows.
Fig.2 Slide from the presentation shown at the Moscow Urban Forum, 2015
No capital letters.
This rule for creating a presentation appeared in connection with a well-known fact: a person perceives words, not individually, but as a whole, and if the accepted Format is violated, replacing it with UNUSUAL, then the word written in capital letters will be isolated from the text and perceived by a person with b O more work than what will be written in lowercase.
The second factor that speaks against the use of CAPITAL letters in the presentation is that in the world of digitalization, the use of capital letters in the text means "increased tone", "shout", respectively, for those who are closely familiar with interactive communications, constantly present in social networks , these words will look at least alarming.
Less words, more graphics and diagrams.
The advantage of a presentation from an oral message is that a person receives most of the information from it in the form of certain visual elements. Information in this form is easier to perceive and remember. Causing certain emotions and associations, symbols, signs, pictures and graphics directly affect the human subconscious. In this regard, the quality of information transfer and impact on the audience is significantly improved.
Schemes, graphs, photographs, drawings are designed to supplement textual information or convey it in a more visual form, but it is desirable avoid in the presentation of drawings or images that do not carry a semantic load, if they are not part of the styling. The color scheme of schemes and graphics should not contrast sharply with the overall style of the slide. All illustrations or photos in the Power Point presentation are recommended to be accompanied by explanatory text.
Fig.3 Example of completed work - real estate presentation
Infographic. If you want your slides to make a splash, make them look like infographics. About, as well as we wrote earlier in our articles.
Variety of colors and fonts. It is perfectly. But not in the presentation. "Multicolor" greatly distracts, leads away from the main idea. And the use of various fonts can lead the audience to the idea that you have never used Power Point before and now that you have finally got to the whole list of fonts, you have decided not to deny yourself anything. As a rule, a presentation uses one (for example, corporate), maximum two fonts.
Misuse of photos.
It is also very important that the photos you add to the slide are not overly stretched or cropped badly. This can cause, at best, dumb indignation, spoil the overall impression, up to a complete refusal to work. And the last, obligatory rule: photos and pictures must be of good quality (in high resolution). If there are none, then it is better not to use them at all.
Design is a matter of taste, but some stylistic rules should not be neglected either. We, like many modern designers, do not recommend actively using shadows (especially under texts and photographs) and a gradient for filling graphic elements, as well as, if possible, avoiding a large number of artistic filters, especially in drawings - reflection, highlighting and other design " chips" in non-professional hands can look ridiculous or even spoil the impression of the presentation.
Fig.4 An example of using photos in a presentation
Texts must be read
No matter how beautiful drawings, graphics and photos are in the presentation, this should not affect the readability of the text. The main rule is that either the text or words must be readable, or all unnecessary must be removed. Or delete text.
Grammar. Not paying due attention to the spelling of words, punctuation, semantics of words in a presentation, you can find yourself in a very unpleasant situation when the audience or one of the recipients will point out grammatical or spelling errors to you in the process of studying it. This is perhaps the surest way to ensure that your professional competence is doubted, and the company is put on the "undesirable" list.
Not preparing for a presentation is a big mistake.
Before using the presentation, you need to clearly think over the "logistics": if you are speaking in public, you must pre-record the presentation on a flash drive, and also send it by e-mail / upload it to a file hosting service (if it is heavy) to duplicate.
Before the performance, it is necessary to view the presentation, check whether the equipment is working, whether the slides are visible, whether the texts are readable, whether the sound is heard. If you are going to send the presentation by mail, you need to check if the size of the slides corresponds to the allowable size for sending files by e-mail. For example, the size of files sent to OutLook does not exceed 10MB. To avoid incidents of "non-delivery" of messages, we recommend: 1. reduce the size of the file to be sent by mail (220 px) and convert the presentation to PDF. This will make it easier to open and read.
Fig. 5 Presentation for a construction (engineering) company, made in the communication agency Comagency
planb. During public speaking, as well as at all on-line events, various circumstances often appear, which, at times, are difficult or even impossible to predict. If you imagine at least a few of them and think in advance what kind of “backup” plan you can act on in case of unforeseen situations, you will feel much more confident during the speech.
Speaker appearance. A perfectly executed Power Point presentation will not be able to correct the negative reaction of the public to the appearance of a person in dirty shoes or a wrinkled shirt showing them.
So, following the simple rules for creating a presentation, you can achieve success in your business and correctly convey your idea to the audience! If you want to entrust the creation of a presentation to professionals, call us: +7 495 669 50 61.
You can order from our agency as design or preparation of the finished presentation, elements (for example, slides with infographics), in this case, we will ask you to send a draft filled with primary information, or we can offer you make a turnkey presentation. In the second case, we will not only study in detail your business, competitors and the features of the messages that should be conveyed in presentations, offer a logical structure and select persuasive content, but also adapt the finished product for use (as a rule, we provide our clients with several formats - you will receive not just a static presentation "hardwired" into a designer format, but, in addition to the source code, you will receive a template in PPT (Power Point) format with dynamic elements and inscriptions, which you can easily change yourself if you need it) .
Alexey Obzhorin
He explores communication in all its manifestations - foreign languages, psychology of communication, oratory and visualization - and willingly shares his discoveries with others. Uses a scientific approach to everyday things and believes that being a scientist is interesting.
Much has been said and written about how to make a presentation. Despite this, today students and high school students are clutching their heads, getting the task to prepare a presentation for their project. And then - and teachers with teachers, watching dozens of template slides and reading microscopic text written in red letters on a bright green background. What to do?
It is enough to look at the best world samples. To do this, let's go to Slideshare.net - a site with 70 million monthly audience dedicated exclusively to presentations - and choose the best work of all time and in all categories. These are not only presentations that have been watched by 100 thousand to 3.5 million people, but also those that are most often shared by users, marked as liked and downloaded. We will try to find what unites them in terms of design, content and in general.
Design
1. Photos are used much more often than diagrams, diagrams and other graphic elements. Moreover, the pictures do not directly depict what is said in the text, but develop the symbolic meaning of the words (freedom is a bird, novelty is a light bulb, and so on). A large number of photographs are emotional faces.
2. The palette of the 15 most popular presentations in the world is dominated by warm shades (yellow, red, orange, brown) on a white or light gray slide background. It is noteworthy that the color and emotionality of the content coincide. For example, light web colors in a calm presentation about Google and emotional red hues in “What the hell is this social media?!”.
3. Use one or two types of fonts and constant text size throughout the presentation (larger for headings, smaller for body text). There is a clear trend towards sans serifs (13 out of 15 presentations use sans-serif fonts).
2. Ambiguous intriguing headlines that create the effect of mystery ("Mobile ate the world", "... secret empire", "No one really knows that ...", "How to find the meaning of life ..."). In the headlines of 8 of the 15 best presentations in the world there is a question: “How does it work?”, “What would you do?”, “What is needed?” and so on.
3. The information is divided into parts. For this, numbered lists are actively used, as well as the rule “one slide - one thought”. Another interesting feature was found: in nine presentations, the authors divide sentences into phrases, simulating pauses in a live conversation. The viewer has time to think about the line while the next slide switches.
General Features
1. Capturing attention at the start of a presentation. The technique is surprisingly repeated in all 15 presentations: on the first 3–10 slides, the problem is identified and its scale and significance are proved. “There are 350 presentations every second in the world… and 99% of them are bad”; “Who is doing the right thing with social media? Dell, Starbacks… and you?”; "Did you know that..?"; Why do we need to know what a strategy is? After that, the author proposes a solution, says: “I know how to solve this problem. Here are 10 tips to help...
2. Simplicity in everything - fonts, pictures, words used, language and so on. The most complex ideas are presented as simply as possible, broken down into understandable unambiguous theses, the authors avoid using terminology.
3. The concept or unifying idea is in all the best presentations in the world. And this is the most important thing. The concept is the feature that is interesting to the viewer. A simple sincere conversation or pathos emotional performance, sarcastic frankness or a benevolent explanation of the smallest details. The concept can be traced in the way information is presented, speech and visual accompaniment. Creates an image that highlights this particular presentation from thousands of others.
The found criteria are a guideline. The main thing in any presentation, as in any other speech, is the confident knowledge of what he is talking about.