Twill fabric, from which jeans are now sewn, was first used in the 16th century for sewing strong work clothes. The thick cotton was called denim, which literally means "from Nîmes" (de Nîmes), a town in southern France. But the blue color and the name of the denim trousers were received in the Italian Genoa (Janua), which gave them the name jean (in the 19th century in the USA it turned into jeans).
What is the difference between raw denim and processed denim?
In its pure, raw (raw) form, denim has a deep blue, almost indigo black color. At the same time, only the longitudinal threads are painted blue, and the transverse threads are white. These jeans should be worn without washing for a long time, so that later individual scuffs and creases appear on them. And you can buy processed denim: evenly dyed from the wrong side and front side or unevenly dyed stonewash (the fabric is ideally washed with stones).
Since denim is mainly used for clothing, elastane and lycra have been added to modern fabrics. Seams on classic jeans were made with a contrasting orange or white silk thread, but over time this rule has ceased to be mandatory, although a contrasting seam visually slims the figure, which is always good.
The first American brands finished the edges of denim trousers with thin cotton trim with contrasting stitching to keep the fabric from fraying. During the period of modernization of production, companies began to process seams with a zigzag or overlock to speed up production, and selvedge machines that turned out to be unnecessary were sold to Japanese factories. That is why Japanese jeans are still considered the highest quality, but they are much more expensive (but the most expensive ones are still made by Italians from Gucci). To showcase the quality of their jeans and the red stitching, fashionistas around the world have begun to roll up their legs.
Denim differs in weight, which directly affects its density. The unit of measure is ounce. 4 oz fabric is used for shirts, light jeans are 10-14 oz fabric, and thick warm jeans are 15 oz or more. It is harder to move in jeans that are too tight, and the situation does not change even after several washes. Japanese brand Iron Heart launches a collection of jeans that weigh 25 ounces. These jeans even stand on their own, and they generally do not need an owner.
The brands that have been making denim longer than others are still releasing jeans with atavistic details: with a pocket for change, in which cowboys put watches; rivets to strengthen the seams and buttons for suspenders. Embroidery on the back pockets indicates the origin: if it is in the shape of an eagle's beak, then it's Leviʼs, if it's in the shape of the letter W, then it's Wrangler.
What people who are responsible for good denim in Moscow say
What you need to know about fit jeans
Mark Rafalson
Shop owner Nikitskiy9sneakerstores
“Customers still choose jeans by color and do not pay attention to the model at all. There are, for example, Edwin jeans - a premium product in the world of denim: each model is designed for certain physiological features- from curves and pumped up legs to high growth - but most buyers still look first of all at the color. Specially trained sellers explain that this model may not suit them, because it is cut differently. Men's jeans are always better to take a size larger - then they will look more brutal. Girls love the Skinny model, but often they choose such a size that the jeans look like tights. Others want the Boyfriend model but can't put up with a size 30 on the tag. So it turns out that the model, which should sit freely, sits incorrectly. Such things should be carefully explained by the seller. Buying jeans online is also a problem. Certain Edwin models can be found on the website, but not available for purchase. I think that jeans should be measured, they should not be bought just like that. Online stores take off all the jeans on one model, this is also wrong.”
What jeans to start with
Evgeny Kukoverov
Brand manager of Red Wing Shoes in Russia (Red Wing is a brand officially distributed by Code7)
“Introducing denim culture cannot be started on the Internet - the first purchase must be made in a good store with qualified staff. As the first jeans, I would recommend the products of the Japanese company Toyo Enterprise and their Sugar Cane brand. They have classic Levi's fit, are inexpensive, and perform predictably after washing. Their retro model "1947" constantly appears in collections on specialized sites like Heddels. I would also like to highlight the products of the Californian brand Tellason. The guys are not chasing a vintage fit, making comfortable modern jeans for every day from American denim from the Cone Mills factory. It is important to note that all Tellason jeans are strictly made in USA.
At Code7 we offer a selection of the right Japanese denim and one of the best brand lists on the continent: we have hard-to-find Japanese brands like Sugar Cane, Warehouse, Iron Heart, Samurai, Full Count. Selection is carried out during constant trips to Japan. Quality and detail are synonymous with japanese denim. The Japanese are very meticulous: everything they do, they do it with love and without compromise.”
What the Buyer Doesn't Know
Ravi Kumar
Marketing Director Levi's Russia
“Good jeans are Leviʼs. Well, if we assume that not only Leviʼs can be good, then first of all you should pay attention to the quality of the fabric: high-quality denim has a dense and grainy texture, even seams and stitches. The experience of a jeans manufacturer also matters. The denim itself must be from a trusted supplier (unfortunately, you can’t check it yourself in the store), but if the seller has the information, he can explain the features and differences in an accessible way.
The best jeans in the feast and in the world
Is it worth paying a lot of attention to choosing a brand of jeans, or can you buy the first ones that fit well on you in the store? "Price Expert" got acquainted with customer reviews and found out - it's worth it!
To find out which brand should be preferred, we suggest that you familiarize yourself with our rating of the best jeans manufacturers.
Rating of the best jeans manufacturers - TOP 7
Brand | Manufacturer country | Average price in the Russian Federation for classic jeans, rub. | Peculiarities | |
Levi's | Navy or light blue denim, bolt-on fly, studs, red seam trim on the outside. | 9.9 out of 10 |
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Colin's | Simple fit, youth style, light denim colors, no a large number accessories. | 9.9 out of 10 |
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Dark denim, multiple pockets, studs, wave stitching on the back pocket. | 9.8 out of 10 |
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Denim both light and dark shades, youth style, scuffs, wear, rivets, pockets. | 9.7 out of 10 |
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Wrangler | Shrinkage after washing - no more than 1%, reinforced crotch, no rivets on the back pockets, tapered waistband. | 9.6 out of 10 |
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Basically, light denim, youth style, worn effect, ripped jeans, bright accessories. | 9.4 out of 10 |
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Classic straight cut, mostly dark denim, lack of a lot of details and accessories. | 9.3 out of 10 |
Levi's - the best classic men's jeans
Photo: levi.imageg.net
Levi ’ s 501 Original - one of the best-selling models. Average price in the Russian Federation: 4120 rubles.
Levi Strauss & Co is an American company that was the first in the world to patent the production of denim trousers. Since 1853, Levi's has been synonymous with jeans since 1853.
Distinctive details of the American brand: blue or navy denim, studs on the back pockets, bolt-on fly and red seam trim on the outside of the trousers.
Advantages:
- classic jeans, without pretentious details;
- worn for a very long time;
- do not shrink after washing, practically do not fade in the sun (only after several years).
Flaws: not detected.
From reviews of jeansLevi’ s:
“Levi's are the best jeans if they are really American and not Turkish. Those. if you buy them in the States or Italy (wherever they are made - in China or somewhere else), the quality will still be the best. After all, it is known that China for America and for Russia are two big differences.”
“I noticed that expensive jeans last a long time and do not lose their shape. I wear Levi's for years, and cheap ones - for a season or two, and after each wear in the wash, otherwise they hang like a bag.
Colin's - the best classic women's jeans
Photo: www.colins.ru
On the picture - classic model women's jeans Colin ’ s Monica 792 . Average price in the Russian Federation: 4980 rubles.
Turkish brand Colin's produces jeans and casual clothing. It is designed for young people aged 15-35. The company started its work in 1983. From the first days of production, the company sought to develop its own jeans models, and not copy foreign ones.
Distinctive features of the Turkish brand jeans: simple cut, light shades of denim, youth style, lack of a large number of accessories.
In 2010, Colin's was named the best among 200 other denim brands in Russia.
Advantages:
- moderate price range;
- stylish models;
- variety of sizes;
- do not shrink after washing and do not fade in the sun;
- excellent quality.
Flaws: not detected.
From reviews of jeansColin’ s:
“I love Colin's jeans. I have already had several models, the quality is always satisfied! I wore some for so long that I was already tired, I gave it to my sister.
“I bought them 4 years ago, very comfortable, warm enough, worn well! Soft, so comfortable, after several washes did not shrink, did not fade. I didn't get out of them!
Lee - good quality jeans with a philosophy
Photo: thedenimguy.com
In the photo - a classic model of men's jeansLee 101 - one of the best-selling models. Average price in the Russian Federation: 6950 rubles.
The American brand Lee is one of the five most famous denim companies in the world. Starting in 1911, Lee became the second denim giant after Levi's. The philosophy of the brand is contained in four F: Fit - Fabric - Finish - Features (Fit - Fabric - Finishing - Details).
Distinctive features of jeans brand Lee: dark denim, many pockets with rich finishes, studs on the pockets, wave stitching on the back pocket.
Advantages:
- a well-known brand is an undeniable classic;
- the quality of products is very high;
- does not shrink after washing and does not fade in the sun;
- a large range of sizes and models;
- stylish finish;
- worn for a very long time.
Flaws: not detected.
From reviews of jeansLee:
“I have had jeans from Lee for the third year already, and they look like new, at a time when the cheap ones are gone after six months.”
“I bought jeans from different brands, but the best jeans for me are Lee jeans. Cool and unkillable models.
Diesel - jeans as a lifestyle
Photo: www.reyescollection.com
In the photo - a classic model of women's jeans Diesel Super skinn y GRUPEE 0661S. Average price in the Russian Federation: 7960 rubles.
The Italian brand Diesel Jeans was founded in 1978. The leading style of the company's jeans and clothing is radicalism, rebellion and avant-garde. The brand's jeans are popular among young people not only for their loose fit, but also for their attractive and bold marketing campaigns. The direction of the brand is indicated by the words of its founder Renzo Rosso: "We do not sell clothes, we sell lifestyle."
Distinctive features of Diesel brand jeans: youth style, denim in both light and dark shades with all kinds of scuffs, wear, rivets, big amount pockets.
Advantages:
- stylish jeans for youth;
- a large selection of models;
- excellent tailoring quality;
- worn for a very long time;
- bright furnishings.
Flaws: not detected.
From reviews of jeansDiesel:
“I love jeans! I only buy Diesel and Lee. They wear well, do not stretch after washing and do not hang at the back by the end of the day. I highly recommend not to spare money on branded trousers!
“My friend bought Diesel jeans, they fit and looked great on her! She wore these jeans to the feast, and to the world, and to good people. It’s a pity that I didn’t have time to buy the same jeans for myself, the store was closed.”
Wrangler - good inexpensive jeans of the American "bottling"
Photo: images-eu.wrangler-europe.com
In the photo - a classic model of men's jeansArizona stonewash . Average price in the Russian Federation: 4270 rubles.
The American company Wrangler was founded in 1904. For a long time, the jeans of this company were characterized by a cowboy style, the echoes of which remained in a special manner of sewing jeans - cowboy cut. The peculiarity of this tailoring is that, due to the fact that the threads are placed in a herringbone pattern, the jeans shrink by no more than 1% after washing.
Other distinguishing features of the brand: no studs on the back pockets, a zip fastening, a tapered waistband and a reinforced crotch.
Advantages:
- famous brand;
- time-tested quality;
- acceptable price;
- shrinkage after washing due to special sewing technology no more than 1%;
- classic jeans.
Flaws:
- not too wide variety of models.
From reviews of jeansWrangler:
“I have 3 pairs of Wranglers, very good quality! But somehow they completely disliked them lately, they just stopped liking the patterns.
“I love the Wrangler Cowboy Cut jeans with herringbone stitching. Very high quality jeans. Didn't shrink after washing.
Guess - the best youth jeans
Photo: cs7063.vk.me
In the photo - a stylish youth cropped model of women's jeans Guess Boyfriend Winnyfield. Average price in the Russian Federation: 8950 rubles.
The Italian brand Guess was founded in 1981, at the very time when the popularity of denim clothing began to fade. The founders of the company refreshed jeans with traditional European style, added sophistication to classic jeans and turned them into real designer pieces.
Distinctive features of Guess brand jeans: mostly light denim, youth models with a worn effect, ripped jeans, bright accessories.
Advantages:
- excellent tailoring quality;
- stylish models for every taste;
- a large range of sizes;
- bright accessories;
- worn for a very long time.
Flaws:
- the price is a little high.
From reviews of jeansGuess:
“The material of the jeans is very dense, pleasant to the body, so to speak, solid, it is immediately clear that the jeans will be worn for a very long time. The only thing I didn't really like was the castle. Some of it is suspiciously cheap, weak.”
“I only buy Guess jeans now. Yes, perhaps the price bites sometimes, but it's worth it. Their quality, cuts that just fit perfectly, and colors will surprise anyone. So I recommend this brand to everyone.
Armani - the best jeans for a status man
Photo: cdn.yoox.biz
In the photo - a classic model of men's jeansArmani Jeans dark blue. Average price in the Russian Federation: 8210 rubles.
The Armani Jeans line from the famous Italian brand Giorgio Armani was created in 1981. It includes not only jeans, but also the usual casual wear middle price range. In general, Armani jeans are designed more for men who have taken place in this life.
The line of jeans combines extravagance and sedate classics. And the high quality of tailoring has long been calling card brand. Other distinctive features: straight fit, mostly dark denim, lack of a lot of details and accessories.
Advantages:
- famous Italian brand;
- combination of classics and extravagance;
- excellent quality;
- variety of models;
- do not shrink after washing and do not fade in the sun.
Flaws:
- the price is a little high.
From reviews of jeansArmani:
“Armani are great jeans for men! My husband measures with us, and orders from foreign sites - the quality is excellent, and even saving 50 percent!
“I have an Armani Exchange. At first they sat very tightly. It was even more or less possible to stand and walk in them on the first day, but driving a car, for example, is torment. However, after three days, the socks seem quite comfortable, they don’t pinch anywhere else. ”
Which brand of jeans to buy?
In our rating, you have read only the best jeans brands according to buyers. Which one you prefer is up to you, based on your tastes: you like classic jeans or ultra-modern ones. "Price Expert" wishes you great shopping and good mood!
The world's first jeans were made by a man named Jacob Davis (birth name - Jacob Yofis) and patented in the United States of America back in 1873 in partnership with the founder of Levi Strauss & Co. - Levi Strauss. Initially, this type of trousers was intended for representatives of the American working class, especially miners, gold diggers, and also cowboys.
Shortly after the Second World War, jeans became one of the most popular types of clothing in the world due to their convenience, practicality and versatility, and became a must-have element of the basic wardrobe of men and women, regardless of age. Today, the best men's jeans are produced not only in the USA, but also in many other countries, such as Italy and the UK.
Nevertheless, real American jeans are still the standard of quality and reliability. Local manufacturers pay the utmost attention to detail and try to maintain the long tradition established by the founders of jeans. Some brands have been holding leading positions in the global market for many years and are in great demand.
RANKING TOP 7 - THE BEST AMERICAN JEANS
LEVI STRAUSS & CO
Quite predictably, the first place in the ranking of the best American jeans manufacturers belongs to the brand Levi Strauss & Co. The company released the first jeans on the planet 145 years ago and to this day occupies a high place in the market. The innovative approach, talent and dedication of the employees, help this brand of American jeans to be in great demand.
Foundation date- 1853
Headquarters - San Francisco, California (USA)
Wrangler positions itself as the embodiment of American freedom and the very working class that works hard for the good of the state. The first pair of jeans under this brand was released in 1947. The durability and quality of the trousers was confirmed by professional rodeo cowboys of the time. Today the trademark belongs to the world's largest textile corporation VF Corporation (USA).
Foundation date- 1904
Headquarters - Greensboro, North Carolina (USA)
Official site -
LEE
The founder of the popular American clothing brand Lee, Henry David Lee, was originally engaged in the wholesale food trade. And only after dissatisfaction with the quality and delays in the supply of workwear from third-party companies, Lee got the idea to create his own factory for the production of overalls and jackets, and a little later, jeans. Since 1969, the Lee trademark, like Wrangler, has been owned by the American corporation VF Corporation.
Foundation date- 1889
Headquarters- Merriam, Kansas (USA)
With careful use and proper storage, classic American jeans from well-known companies can last for years. In addition to the brands above, look out for 3sixteen and Rag & Bone. Remember that denim pants should be comfortable and fit. Complete the look with fashionable accessories, for example, wear a pocket watch. Learn how to fold jeans. Choose interesting shoes, shirts and other items of clothing.
Denim trousers have won the love of many fashionistas. In addition to versatility and beauty, one can note their convenience. Jeans look great both with the original T-shirt and with a modest T-shirt, in combination with and even with. But to get a new thing, it is not necessary to spend a lot. It is enough to pay attention to worthy representatives of the market, whose prices will definitely not hit your pocket.
Gloria Jeans
Briefly about the brand: Gloria Jeans - Russian manufacturer and retailer of Gloria Jeans and Gee Jay clothing, footwear, and accessories. The history of the company dates back to 1988, when the Gloria cooperative was opened and the first domestic production of jeans was legally launched.
Clothing features: Jeans Gloria Jeans are mostly youth models. In the stores of the same name and on the official website, you can buy jeans in, flared, boyfriends with folds, leggings. Often, models are complemented by embroidery or decorative scuffs, and all kinds of shades of blue are achieved by cooking various types. Most often, elastic denim is used, which does not allow the fabric to stretch at the knees.
Prices: Gloria Jeans with decent quality can be purchased at a reasonable price from 299 to 1999 rubles.
Zolla
Briefly about the brand: The Zolla brand is a large retail chain owned by Factor LLC. Over the 11 years of the existence of the brand, a little less than 400 stores of the same name have been opened in Russia.
Clothing features: The main clothing lines combine the latest global trends and time-tested models. Zolla offers both classic straight denim trousers and trendy cropped skinny jeans. The company itself is very attentive to the quality of fabrics and accessories. Models are developed, adapting to the needs of customers.
Prices: The cost of Zoll denim trousers is on average 1199-1999 rubles.
Be free
Briefly about the brand: The Russian company "Melon Fashion Group" oversees three retail chains: befree, Zarina, Love Republic. The opening of the first befree store took place in Moscow in 2003. Now this brand has almost 250 stores in Russia.
Clothing features: simple style and low prices make befree youth clothing available to almost everyone. Collections are created in bright trendy shades. Jeans of this brand are not only classic blue, but also sky blue, gray, black. Bright trousers with various prints stand out especially - in flowers, polka dots, with stars, which is especially suitable for bright personalities.
Prices: The best part is that Bifri jeans can be bought for an average of 1299-1999 rubles.
INCITY
Briefly about the brand: Russian fashion brand Incity was created ten years ago. Now Incity is a network that has more than two hundred outlets throughout Russia.
Clothing features: The company produces several lines of clothing for everyday wear, trips out of town, and holidays. If and collection FORM+ . Jeans Insiti are models of classic, bright and even pastel colors. The composition of the fabric, as a rule, a large percentage of cotton, as well as polyester and spandex for better elasticity.
Prices: You can buy Incity denim trousers at an average price of 719-2399 rubles.
BESTIA
Briefly about the brand: Bestia is a new Russian brand of youth women's clothing. The range of the brand is represented by cardigans and coats, dresses and trousers, skirts and more.
Clothing features: Bestia offers clothes for different occasions: for everyday wear, for a club or a visit, for outdoor recreation. Bestia jeans are mostly blue denim models, tapered down and perfectly fitted to the figure. Sometimes they are decorated with original, but discreet embroideries.
Prices: Those who want to buy a new thing in BESTIA will spend an average of 900 to 1200 rubles.
Camelot
Briefly about the brand: Camelot is a Russian youth brand that produces clothes, shoes and accessories. Established in the late 90s, the company opened a shoe store for informals. In 2006, collections of youth women's and men's clothing appeared.
Clothing features: Camelot jeans are models of a variety of styles and colors. There are straight-cut trousers made of thick cotton denim with and without scuffs, black, white, colored trousers made of elastic cotton material tapered down. For lovers of delicate shades, the brand offers jeans in pink, peach, pale yellow, and even with a gradient pattern.
Prices: The average price of Camelot jeans is 970-1599 rubles.
& Berries
Briefly about the brand: &Berries is a domestic brand fashion clothes, known for its variety of products along with budget prices.
Clothing features: Jeans &Berries fit perfectly with casual style. Most often, these are cotton models of a straight or slightly narrowed cut, made in various shades of blue and decorated with a worn effect. These jeans look modern, helping to create a stylish look.
Prices: The cost of denim trousers & Berries is on average 1590-1610 rubles.
Oodji
Briefly about the brand: Oodji is a Russian company that manages a chain of stores youth clothing. The history of this brand dates back to 1998 in St. Petersburg, when the first OGGI store was opened. In 2010, the company entered the international market and the spelling of the brand name changed.
Clothing features: The collection for women is represented by a bright youth line ULTRA, in which you can find blue, gray, beige, pink jeans tapered downwards. The ELEGANCE line includes dresses in sizes 50-60. The composition of the fabric of these models is 98% cotton and 2% PU. Blue trousers with a straight and tapered cut are mainly included in the COLLECTION line.
Prices: Oji can be bought at a reasonable price in the range of 399-1699 rubles.
Modis
Briefly about the brand: Founded in 2006, today the Modis brand has 113 chain stores located in 70 cities of Russia.
Clothing features: Modis clothing is produced in the middle price category, it is enough good quality and is intended for all family members. Modis women's jeans are solid and printed models in a variety of styles and colors, from dark blue wide to light pink skinny, made from lightweight cotton material.
Prices: The average price for Modis jeans is from 699 to 1499 rubles.
YOUR
Briefly about the brand: TVOE is a Russian brand that specializes in the production of everyday and sportswear for women and men. It was created in 2004 in Moscow.
Clothing features: Hundreds of Tvoe stores located throughout Russia sell items made only from natural materials- cotton, wool, linen. If we consider jeans, then most often they are models of a straight cut or slightly narrowed. The color scheme includes blue, gray and other colors.
Prices: The average price for such jeans is 1299 rubles.
So, the review showed that in order to purchase comfortable and stylish jeans, it is not at all necessary to spend a lot.