Japan is a very contrasting country. Here you can meet rich people dressed in the most expensive outfits or poor people in rags. Japanese street fashion consists of ancient Japanese traditions and newfangled European trends. Thanks to the combination of these two components, the Japanese have created their own style, which is copied by many countries.
With their clothes, the Japanese always want to express some thought. Even ordinary unremarkable accessories can mean a lot.
The choice of clothes in Japan is very different from the choice of clothes in Europe. If Europeans, choosing clothes, are guided exclusively by appearance clothes and the way he sits on them, then the Japanese pay special attention to their inner world and condition. This is partly why there are so many colorful and printed clothes on the streets in Japan. Therefore, the Japanese never follow fashion trends, but trust their inner feeling more.
Japanese street fashion, photo:
However, the Japanese can be seen in almost all fashion shows. But why do they go there if fashion is not their main source of clothing search? According to the Japanese themselves, fashion shows for them are an assistant in finding inspiration and creating their own clothing model. Therefore, they come to the viewings not to buy a ready-made dress right away, but to find inspiration for creating a similar outfit that reflects his mood.
But even so, in Japanese street fashion 2020, one can trace the tendency to copy and borrow some clothing styles from Europeans.
What color is dominant?
The Japanese are quite careful about flowers. On the streets of the country, in most cases, you can find Japanese people dressed in deep colors, such as dark blue, green or burgundy. One of the favorite colors of this nation is black. Despite all its gloom, this shade fits perfectly into the Asian appearance.
However, as mentioned above, Japan is a country of contrast. Therefore, there are many people in the state who prefer bright and provocative clothes. Basically, these are representatives of subcultures. They gather in groups and very often rest at bus stops or small streets. They are immediately noticeable against the background of the rest. By the way, the rest of the inhabitants treat them normally and never scold them for their strange appearance, as is sometimes the case in Europe.
Cloth
In choosing the bottom for their image, the Japanese act very cunningly. As you know, Japanese girls are very small and petite. But sometimes you want to be a little higher than you really are. Therefore, in clothes, Japanese women use exactly those attributes that would give them a couple of centimeters in height.
These clothes include high-waisted trousers. Moreover, this trick is used not only by girls, but also by men. Pants with a high waist not only allow you to give a couple of centimeters to growth, but also visually relieve extra pounds, if any.
High-waisted trousers are not the only thing the Japanese love. Of great importance in their wardrobe are multi-layered and shapeless things that are relevant not only for them, but also in Europe too. This feature is exclusive to women's clothing, since there is such a judgment that in such things, the already small Japanese women look even more petite, sweeter and more feminine. In Japanese street fashion, the style of a small and innocent girl is greatly appreciated.
One of the most popular dresses is the kimono. It is very common in Europe, but it originated here. Many still believe that kimono is a special clothing worn for martial arts. This is far from true. Kimono is a floor-length dress with a wide belt at the waist. However, modern designers have slightly changed the traditional look of the kimono, so today this outfit may not be floor-length.
Harajuku
If you ever get lucky enough to be in Tokyo, be sure to check out the Harajuku area. It is there that the epicenter of fashion is located. Japanese street fashion Harajuku is famous for its high-priced outfits and the visitors who are eager to buy them. Here you can see the most fashionable novelties in Japan. In addition, it is in this area that you can see the most hipster and trendy outfits.
Some people don't like Harajuku fashion. It is understandable, because there it is quite specific. At first, the area was an ordinary street where the richest and most fashionably dressed Japanese gathered. Then, the residents of the area began to open their clothing stores there, which marked the beginning of the development of the world-famous Harajuku fashion. Therefore, if you have the opportunity to go to Tokyo, then the Harajuku area is the first place where you should definitely go.
Japan is probably the most fashionable country! I just don’t remember that such a number of stylish and bright young people walked on the streets somewhere else, so that the shops were bursting with unprecedented accessories, toys and outfits. And compared to gray Moscow, there is generally an eternal carnival.
01. Let's start with hairstyles. This is the most Fancy Hairstyle in this season. Yes, I'm always on trend. 
02. In Japan, even pensioners are in style. 
03. So-so-so... What do we have here? 
04. This logo on the chest used to be worn only by sales assistants in clothing stores. Today, the more, the better. 
It does not have to be the logo of the clothing manufacturer. You can love Ikea, for example. Interestingly, if you come to the Ikea store in such a sweater, do ordinary buyers torment you with questions? 
05. Masks have not been canceled. 
06. Office plankton 
07. There is more and more Cyrillic on the streets of Tokyo. For the last three years, there has been a fashion for designers from Russia in the world, and these are its consequences. 
08. Fashionable people are very willing to be photographed. 
09. So, remember: the most fashionable accessory of this season is the Gucci bag. These white bags with a black frame carry everything. Of course, it is not necessary to spend money in expensive boutiques: just come to the market and buy the coveted bag for $5. 
11. Well... I'm not sure. 
12. Sneakers 
13. Girls still continue to dress like dolls. Here, in the center of Tokyo, it is not always possible to say for sure: a schoolgirl in front of you or a representative of the lolita subculture. 
14. Pajamas 
15. I bought myself a bright suit in the center. If you see me in this on the street - do not be alarmed. 
16. There are a lot of Europeans on the fashionable streets of Tokyo. 
17. Everyone is trying to copy the Japanese. 
18. Of course, this is a pathetic parody! 
19. Shop with Japanese idols. You can buy a poster or a postcard. 
20. This is the Harajuku quarter of Tokyo, a favorite place for fashionistas in the capital. This is not only the streets with boutiques, but also one of the centers of visual kei culture. 
21. Cats are always in fashion 
22. Super hoodie with a cat for only 1500 rubles! 
23.
24. The Japanese also love dogs! They carry them around in slings like babies. 
25. So, let's move on to backpacks! It's classic Japanese school bag. It is large, heavy and made from the skin of a cow or horse. The horse backpack is more expensive. Buy it for 7 years. 
26. Such a miracle costs from $500. This particular backpack will cost $1,000. 
27. Lots of options. In principle, they do everything like a good women's bag. That is $1000 to give it is not a pity. If you have them, of course. 
28. In general, all schoolchildren go with such backpacks. 
29. Now let's play! 
30. The Japanese are very fond of all sorts of slot machines. 
31. The industry of automata is especially developed here, from which you need to pull something! Entire huge halls are standing. 
32. You can pull not only toys, but also food !!! Seen this before? In Russia, you can make such machines with snacks for beer. Not very sober companies would compete to see who would catch the dried roach the fastest. 
33. Toys 
34.
35. Tobacco stand! Pay attention to the number of vending machines. There may be 2-3 cigarette vending machines next to an ordinary stall. A pack costs an average of $4. By the way, cigarettes are not sold to people under 20, documents are needed. 
36. I went into the mall and was surprised to find the famous Japanese clock! A watch with Totoro costs 17,200 rubles. 
37. Yes, and it happens. 
38.
39. And here are the best photo shops in terms of assortment. New York B&H is on vacation! 
40. Straps for cameras in the form of a scarf for girls. 
41. Or in the form of a climbing rope - for men. 
42. How do you like it? Only 10 500 rubles. 
43. There are entire transformer stores for every taste. 
44. Here it can be recalled that those Transformers, on which Marvel, Hasbro and Hollywood producers are now welded on, come from Japan. And this is not the only type of Japanese transformers, there are a lot of them. For example, the Gobots, about which the animated series was, also came from Japan. 
45. Dolls 
46. Beautiful machine gun. As you already understood, it changes the currency. 
47. About cars, probably, you need to make a separate post. 
48. Street 
49. Japanese streets are becoming more and more like European ones. 
50. What country are we in? 
51. Now large Japanese cities are experiencing the heyday of hipsterism. There are cafes and restaurants everywhere. 
52. Everything is done in a European manner. 
53. Pay attention to how simple, inexpensive, but stylish! 
54. American catering has reached Japan. 
55.
56. This is what youth Tokyo looks like now. 
57. And this is youth Kyoto))) Cafe "Zavod". It has nothing to do with Russia, if anything. I told you, the Japanese just like the Cyrillic alphabet). Just as at one time people used to make tattoos with hieroglyphs, not always understanding their meaning, so now in Japan you can find Russian signs. 
58. Inside are cookies and great coffee. 
59. For a long time I have not seen separate smoking rooms in a cafe. 
It turns out that there is such a thing as a beauty blogger (or something like that), recently found out. In general, a blogger who writes about fashion. They say it's very cool. Much better than politics, rallies, trams, tiles, and even better than a food blogger. There's nothing you can do, you have to keep up with the times, you need to capture a new audience, especially since no one understands fashion better than me. Soon the children will grow up and ask me: “Dad, what did you do for hip-hop?” and I will show them this post. Well, who if not me?
While in Japan, I took pictures of local youth.
01. Oh, who is it here in the first photo? Bum. In Japan, even the homeless dress stylishly and beautifully. Notice the scarf. A fashion accessory holds the straps of an old backpack. So the scarf can be worn all year round. Lucky find. Good luck with the hats. A women's knitted hat over a gray beret looks very stylish, so even a man can wear a hat. A bold find with jackets. The style "cabbage" will be relevant this spring. 
02. So, let's move on. The guy on the right decided to dress up as a hamster. The message is so plump and win-win beige. This is a failure. A coat draped over the top.. what does he mean by that? "I'm coming from the front"? His friend is in the form of an intelligent gopnik. Everything would be fine, but why did he steal a promotional bag from the store? 
03. So, who do we have here? The girl clearly decided to put on everything that was in the closet. A rare case when not a single thing on a person is combined with each other. 
04. Glasses in a hat fills only rednecks. 
05. The guy in the background is wearing cool sneakers. 
06. When I watch how young people dress, I understand how old I have become. I wouldn't let my daughter out like that. What is the fashion to go without pants? 
07. Another example when not a single thing is combined with each other. In general, I noticed that in Japan, young people like to put on everything at once. Bad taste. Only the camera saves. 
08. Superman is OK. His friend on the left looks more like some port homeless child who robbed a student at the conservatory. 
09. Another example of an inexplicable combination. 
10. A vest with a carpet print will be relevant in all seasons. Win-win, the guy knows a lot. 
11. Let's look at the shops. This season, cat bags are in fashion. 
12. Bags and backpacks with animals. Cute, vulgar, youthful. Wear for health. 
13. My daughter liked the handbag. For a 4 year old, this is normal. After five you will be misunderstood. 
14. Chic, shine. Katz bought these for himself. That's cool. 
15. Worship of brands has not been canceled even in Japan. 
16. The Japanese are mostly short, so platform shoes are popular. 
17. Bear 
18. Cool shoes. No, not that gold and silver dog vomit, but Adidas acid. WITH classic suit just right. Remember, the main thing in a suit is shoes. 
19.
20. So, again, a classic Japanese example of putting on everything that was at home. I want to come up and take half of it off. It will be normal. 
21. Another hit of the season - caps OBEY 
22. All these skirts and golfs are considered sexy in Japan. 
23. Animal theme 
24. There is nothing more disgusting than a Japanese woman who bleaches her hair. 
25. Fashion boots Aggs is a classic. For some reason we call them Uggs. Although in English Uggs are read through "A". Aggs go with any outfit. Only a notorious redneck believes that a man cannot wear these comfortable warm boots. 
26. Crooked legs and a short skirt - a classic image of a Japanese girl. 
27. What is the main thing on a walk? Terrible friend. The girl on the right is not Japanese. Feel the difference. 
28. It's cool. Bought for myself New Year such a mask. 
29. Well, will I be a beauty blogger? 
Okay, I'm kidding. There will be no more mods. This is a harsh men's blog without snot and bows.
It has long become a unique and inimitable phenomenon, and every year its influence and popularity is only growing. From cosplay to designer items by Yohji Yamamoto, you can meet everyone on the streets of Tokyo and, in particular, in the most fashionable district of the capital Harajuku.
"Lisa" will tell you about 10 unique styles of Japanese street fashion that you will not see anywhere else in the world.
It is unlikely that Nabokov could have imagined that the title of his novel and the image of the heroine would find their life in the world of fashion, and not just some kind of Western, but Japanese.
The style is feminine and romantic. Clothes in delicate pastel colors with lots of lace, bows and ruffles. Accessories in the form of hats, umbrellas, stockings, platform shoes and so on are welcome. Girls often make curls and prefer makeup that looks like porcelain dolls.
Lolita style is one of the most popular in Japan. Since it appeared back in the 90s under the influence of music (like many other styles of Japanese fashion), in more than 20 years it has managed to acquire many sub-styles in addition to the classic “sweet” Lolitas. Gothic Lolitas are a mixture of Rococo and Baroque, and prefer clothing dark colors. lovers punk combine ruffles and lace with chains and studs. Representatives of the substyle Wa weave traditional notes into the Lolita style in the form of a kimono with hieroglyphs or a bamboo umbrella. There are such substyles as Baby the Stars Shine Bright, Metamorphose, Angelic Pretty and they all have their own characteristics.
Visual Kei are "fused" elements of emo style, gothic, punk, but in the Japanese version. Initially, the style appeared through the influence of Japanese rock music, but now adherents of this style want, first of all, to stand out and shock with their freaky look.
To do this, they use a lot leather clothes, creepy masks, bright hairstyles and gloomy makeup, tattoos and piercings. Combination of black, red and white colors; leather details, metal objects and unusual accessories are the main distinguishing features of Visual Kei.
The style is also often combined with steampunk (fantastic version of the Victorian era), so they often dilute the image with top hats, corsets, old-fashioned glasses, monocles, pipes, etc.
Koh Gal
The word "gal" means "girl who likes branded clothes" and "ko" comes from the Japanese word "kodomo" which means "child". Girls dressed in Koh Gal style try to look as young as possible. These are the same "kawaii schoolgirls", but only not at school age for a long time.
You can recognize them by all sorts of cute children's accessories (hairpins, butterflies, ruffles), school uniforms with significantly shortened skirts and high leggings, which are even glued to the calves with a special tool. There are countless types of school uniforms in Japan, but the most popular are: sailor fuku(a white blouse, blue skirt, neckerchief and high socks) and sailor dress("Navy" uniform, consisting of a dark blue skirt and a white blouse with a special collar style, so that the overall picture resembles a sailor suit. Either a short tie or a bow is worn on the chest. High socks are white or dark blue).
Ko Gal girls are often seen with bleached hair, fake tan, and shell phones with dangling dangles on them. They spend a lot of time on dating sites and in the Harajuuku and Shibuya districts, where the most branded shops in Tokyo are located.
There is also a substyle Hime Gal(hime - "princess"), the main feature of which is the wearing of frilly hot pink things of the most expensive brands.
This is a style that peaked in the 90s, and now you can meet only a few of its adherents. The main heralds of ganguro were already middle-aged ladies, desperately wanting to regain their turbulent youth and give a mega-exotic look.
Can be translated as " black face”And the style is different in that its adherents are crazy about tanning. And not just a few sessions in the spa, but the most extreme tanning in the solarium, followed by toning the face into an even darker shade.
In addition to tanning, the style is distinguished by miniskirts, oversized platform shoes, bleached or multi-colored hair and vigorous makeup with white or black eyeliner.
Sukeban
A style that has also outlived its popularity, but still influences fashion. Especially on the more progressive independent girls modern Japan. The fact is that in translation from Japanese " suke"is a woman, and" ban' means 'boss'. Previously, Sukeban were called female gangs that robbed and attacked people. These groups first appeared in the 1960s as a female alternative to the gangs known as bancho”, which united local hooligans who dreamed of becoming a yakuza (Japanese mafia).
All Sukeban formations differed in the number of participants, and the largest group was the Kanto Women's Delinquent Alliance - 20,000 young ladies. Warring factions, as is customary, often clashed with each other in street fights and battles. In addition, all Sukeban associations had strict rules, for non-compliance with which they were punished "according to concepts."
Sukeban girls often rode bikes, so there are quite a few elements of the biker movement in this style.
Sukeban clothing style of two main types: the first is the top of the sailor uniform, and the bottom is an ankle-length pleated skirt, and the second is leather jackets with studs, chunky platform boots and short shorts.
In a modern street style, Tokyo Sukeban has received updated versions:
Takenokozoku
The Takenokozoku style dates back to the 1960s and 1970s. and quickly became popular among the fashionable youth of Harajuku. Takenokozoku became so widespread that there was even a store (and now a chain of stores) "Takenoko", which sells clothes only in this style.
Representatives of the Takenokozoku style often gathered in groups and arranged street jams and dance battles to the popular music of the time.
The main features of Takenokozoku are accessories of neon shades, consisting of beads and bows, as well as whistles, which representatives of the subculture always carry with them.
Bosozoku and Yankees
Motorcycle gangs known as "Clans of Speed" or were popular in Japan in the early 1960s. In the 1970s, the women's formations of cool motorcycle fans, mentioned above, also began to appear. "Sukeban". A little later, the gangs created their own subculture called "Yankees", which combines elements of the male Bosozoku and female Sukeban styles.
The Yankee style is characterized by sarashi - a white cloth that is wrapped around the chest, a dressing gown that looks like a cloak and a mask. A little bit later elaborate clothes replaced by more modern leather jackets, "leather jackets", leather pants, boots with pointed toes and studs, as well as high hairstyles with a pile. And, of course, the Yankees do not appear anywhere without scooters and motorcycles.
This style came after a 1997 FRUiTS magazine article in which famous model Aki Kobayashi spoke and showed her individual style. After that, girls all over Japan began to dress as unique and original as possible. The decor has no clear canons, because the whole idea is precisely in uniqueness, but the image should be as flashy and outrageous as possible.
Usually girls put on a huge amount of the brightest jewelry, hairpins, rivets, chains, choose bright neon colors of clothes, dye their hair in all colors of the rainbow, tie Stuffed Toys and in every possible way "weigh" themselves with decor.
In 2004, the Kigurumi style became a real phenomenon and still does not slow down, especially during all kinds of festivities. The girls who spent their time in the Shibuya areas hanging around needed comfortable clothes, and so they opted for cheap ones. sports suit with the animal-shaped hood they bought at Party Supplies.
If it all started with the costumes of Winnie the Pooh and Pikachu, now you can find a costume for any animal, anime character or child's toy. In addition to the costumes themselves, there are earrings, bags, glasses and other accessories in the form of animals. Kigurumi is also gaining popularity in the Western world: it is actively ordered on the Internet as pajamas or comfortable homewear.
FRUITS (Harajuku style)
The mecca of Japanese fashion - the district (or "city" as they are called in Tokyo) Harajuku has always been the main abode of all the advanced fashionistas of the capital and the whole country. First of all, the area became famous thanks to its subcultural flow. Harajuku garuzu("Girls of Harajuku"). This trend is characterized by flashy costumes, an abundance of jewelry and a combination of incongruous. A suit can combine several styles at once: from gothic and cyberpunk to neon clubwear.
The subculture was especially influenced by the magazine that photographer Shoichi Aoki began to publish, printing photographs of fashionable Harajuku youth. Aoki proclaimed the main idea of the FRUITS subculture - the rejection of appearance patterns and absolute freedom in how you dress and express yourself through appearance. Therefore, there is nothing strange if someone one day appears in military style, and the next day - in Pikachu kigurumi, because real style is a manifestation of one's individuality without regard to anyone.
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Of course, cosplay should be singled out separately (dressing up in costumes of famous characters and making such costumes), but this is not just a fashion or even a subculture - it is a way of life, and a hobby, and an activity, and creativity, and just a very large-scale phenomenon in Japan and in all over the world.
Japanese street fashion is becoming more and more popular. Now on the streets of Tokyo you can meet guys dressed in the trendiest designer clothes, with European fashionable bows, trendy things from popular brands, a combination different styles- but they are all distinguished by the uniqueness and individuality of style. Tokyo street fashion is hard to drive into some canons - this fashion is too diverse - but, nevertheless, it is simply impossible not to recognize it.
The opinion of the editors may not coincide with the opinion of the author of the article.
April 19 2018, 03:04